Volkswagen SmileDrive App

SmileDrive is a seamless social driving app that operates in the background when you drive. When Bluetooth is enabled, SmileDrive will automatically detect when your drives begin and end, and record your entire trip

About Volkswagen SmileDrive App

SmileDrive is a seamless social driving app that operates in the background when you drive. When Bluetooth is enabled, SmileDrive will automatically detect when your drives begin and end, and record your entire trip.

This app has the ability to share details about your trip, including photos taken, within your social network and Google+.

The Challenge

Americans are spending more time in their cars with their phones by their side. 144 million people spend an average of 52 minutes in a car each day, 76% of them alone. How could mobile make this time more enjoyable? What if we could safely invent a “social network” that lets drivers share fun moments and connect on the road and beyond?

Our primary challenge was ensuring that drivers keep their eyes on the road, not the app while driving. So, we built a passive Bluetooth™ connection to lock users out of the app while their engine is on. At the same time, it collects GPS data that feeds into SmileCasts and SmileScores. We test drove the app hundreds of times, iterating constantly until launch, to confirm that data collection was accurate.

The Solution

Shockoe created an app that can work as the group historian while everyone else in the car has fun on the open road.Sign in using your Google account and sync the app with the Bluetooth system in your car. (A manual recording system is available for cars without Bluetooth functionality.) Once paired, the app will sense when you’re driving and track your trip.

You can earn awards and stickers for different tasks, like driving on a very cold day. At the end of each ride, you receive a “smile score.”

For road trips with friends, you can tag passengers in your car and share the journey online, allowing others at home to follow your route and photos, making them feel like they’re part of the journey. You can also share your completed trip as a Smilecast, a short video that documents the journey.

In addition, the app helps to keep track of your parked car. The Find My Car feature stores the exact location and helps you navigate to it.

Interested in learning more? Download our PDF!

Key Features

  • Ambient animations
  • Functionality to pass user activity from the app to Google+
  • Share functionality
  • Supplement pre-existing features
  • Develop audio notifications
  • Develop additional animations

Key Technology

  • Google Android SDK

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