The United Network for Organ Sharing (UNOS) is a nonprofit organization that manages the U.S. organ transplant system under contract with the federal government. Headquartered in Richmond, Virginia, UNOS operates the national transplant waiting list and ensures the fair and equitable allocation of donated organs. Beyond managing logistics, UNOS also leads innovation in medical technology, data, and research to improve transplant outcomes and save more lives, partnering with Shockoe to develop and implement emerging technologies.
Organ procurement is one of the most time-sensitive and complex processes in medicine. UNOS sought to explore augmented reality (AR) and 3D scanning to create a prototype tool that would bring greater precision and efficiency to organ evaluation, making the organ procurement process more reliable, transparent, and efficient.
01
APPROACH
UNOS partnered with Shockoe to design and develop a proof-of-concept AR prototype.
STEP 1
Define business goals, customer needs, and digital execution plans
STEP 2
Creating intuitive, on-brand solutions, focusing on quality and scalability
02
IMPACT
Saving lives through the use of emerging technology.
Procurement teams must quickly scan, measure, and evaluate organs before transplant—all under pressure to ensure accuracy, preserve viability, and avoid errors. Historically, this process relied heavily on manual tools and subjective evaluation, creating challenges:
An iterative approach allowed for UNOS to test feasibility before expanding and scaling the tool.
Phase 1: 2D organ scanning, anchored measurement of organ, artery, and vein dimensions, annotation recording, and web view rendering.
Phase 2: 3D organ reconstruction, image segmentation, and enhanced user collaboration within the web viewer.
This tool proved viable, setting the stage for digital transformation in transplant logistics. Expected and early results include:
03
EXPERIENCE
At Shockoe, we help heritage and iconic brand leaders create seamless omnichannel journeys by integrating digital and physical retail experiences. This guide explores how to leverage AI, AR, and customer-centric strategies to deliver consistent engagement across all touchpoints, with insights from our successful omnichannel projects and industry best practices.