Shockoe de-risked the transition to a mobile-first fan journey for one of soccer’s most decorated clubs, building a unified Match Day Companion app for D.C. United that modernizes ticketing, stadium entry, and real-time fan engagement.
One of the founding clubs of Major League Soccer (MLS), D.C. United is a four-time MLS Cup champion with a deeply loyal and multi-generational fanbase.
Industry: Sports & Stadium Hospitality Challenge: Replacing a legacy, disjointed fan experience with a modern, integrated “Match Day Companion” that handles ticketing, stadium entry, and real-time engagement. Timeline: 6 Months Platform: Native iOS, Android
01
APPROACH
The Risk of Disconnected Fans For a club with the history of D.C. United, the match day experience is sacred. However, their digital touchpoints were fragmented, creating friction exactly when fans should be focused on the game.
STEP 1
Legacy systems made stadium entry slow and frustrating.
STEP 2
No central place for fans to access real-time stats, rewards, or stadium information.
STEP 3
A lack of integrated mobile ordering and promotions meant lost opportunities for food, beverage, and merchandise sales.
02
IMPACT
A Unified Match Day Platform Shockoe built a unified fan platform designed to de-risk the stadium experience by making every interaction seamless and high-performance.
We integrated ticketing and stadium entry into a secure, offline-capable digital wallet. This ensured that even with 20,000 fans hitting the stadium Wi-Fi simultaneously, entry remained fast and reliable. The platform also supports alternative access methods for fans without smartphones, including printed QR codes and will-call options, ensuring inclusive stadium entry.
We built a live-match center that delivers scores, lineups, and stats with minimal latency, keeping fans connected to the pitch through their device.
We laid the groundwork for a unified stadium experience, connecting digital promotions and rewards to the physical match day journey, increasing fan loyalty and on-property interactions.
03
EXPERIENCE
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At Shockoe, we help heritage and iconic brand leaders create seamless omnichannel journeys by integrating digital and physical retail experiences. This guide explores how to leverage AI, AR, and customer-centric strategies to deliver consistent engagement across all touchpoints, with insights from our successful omnichannel projects and industry best practices.