WOUNDED WARRIOR PROJECT

Shockoe Mobile Analytics for Wounded Warrior Project

Shockoe partnered with Wounded Warrior Project (WWP) to deliver mobile analytics consulting for MyWWP, a digital hub serving 200,000+ veterans and families. WWP needed robust analytics to measure adoption, engagement, and program impact across mental health, career counseling, and community services.

WWP launched the MyWWP mobile and web application, designed as a central hub for veterans and their families to access services, events, and resources.

CREATING SUCCESS THROUGH ANALYTICS

To ensure the success of this flagship product, WWP needed robust analytics and reporting capabilities to measure adoption, user engagement, and program impact.

01 APPROACH

02 IMPACT

03 EXPERIENCE

APPROACH

WWP partnered with Shockoe to deliver analytics consulting, reporting, and optimization support for MyWWP.

STEP 1

Success Workshop

Define business goals, customer needs, and existing challenges

STEP 2

Analytics Assessment

Evaluate current analytics to ensure no gaps in tracking and reporting

STEP 3

Recommendations

Present measurement plan recommendations and implementation

IMPACT

Addressing the Challenge

Limited analytics clarity: Uncertainty around what metrics to track and how to align them with WWP’s organizational goals.
Fragmented data sources: Metrics were dispersed across various reporting tools.
Unclear success benchmarks: Leadership needed to define measurable success indicators, such as adoption rates and program participation.
App Store visibility: WWP required ongoing optimization of its mobile store presence, including reviews, ratings, keywords, and release content.

Identifying Opportunity

Assessment of Current Analytics Plan
Identified current tracking gaps and recommended future-state metrics aligned with WWP goals.
Defined success criteria such as adoption targets and retention benchmarks.

App Store Optimization
Monitored keywords, search rankings, downloads, and ratings—including review response strategies.
Drafted copy for app store listings and release notes, while advising on updated visuals.

Strategic Recommendations

Analytics Configuration & Recommendations
Non-technical configuration to ensure key metrics were tracked across key reporting integrations.
Defined custom events for user behavior (e.g., community activity, direct messaging, and program engagement).

Dashboard & Reporting Development
Built dashboards to visualize platform adoption, user actions, retention, and engagement.
Delivered ongoing reporting with daily data pulls, and aligned review meetings to interpret results.

Measurable Impact

By combining data-driven insights with ongoing optimization, WWP can ensure the MyWWP app sustains meaningful engagement, getting warriors and their families access to resources.

Increased Adoption: Defined targets such as 40% of warrior members using MyWWP within the first three months—double the adoption rate of previous tools.
Enhanced App Store Visibility: Ongoing keyword optimization, improved ratings management, and compelling app updates boost discoverability and user trust.

Long-Term Success Opportunities

Improved Retention & Engagement: Dashboards and metrics allow WWP to monitor return usage, feature adoption, and participation in community activities.

Actionable Insights for Leadership: Consolidated reporting empowers marketing, product, and operations teams to track progress against benchmarks.

Stronger Alignment Across Teams: Shared analytics dashboards bring clarity to stakeholders, helping WWP prioritize future enhancements based on real user behavior.

EXPERIENCE

Let the work do the talking.