Wounded Warrior Project (WWP) is a nonprofit organization dedicated to serving U.S. veterans and service members who incurred physical or mental injuries during military service after September 11, 2001. Headquartered in Jacksonville, Florida, WWP provides critical programs in mental health, career counseling, long-term rehabilitative care, and community building. With a mission to honor and empower wounded warriors, WWP supports over 200,000 registered warriors and their families through both in-person and digital services.
WWP launched the MyWWP mobile and web application, designed as a central hub for veterans and their families to access services, events, and resources.
To ensure the success of this flagship product, WWP needed robust analytics and reporting capabilities to measure adoption, user engagement, and program impact.
01
APPROACH
WWP partnered with Shockoe to deliver analytics consulting, reporting, and optimization support for MyWWP.
STEP 1
Define business goals, customer needs, and existing challenges
STEP 2
Evaluate current analytics to ensure no gaps in tracking and reporting
STEP 3
Present measurement plan recommendations and implementation
02
IMPACT
Assessment of Current Analytics Plan
Identified current tracking gaps and recommended future-state metrics aligned with WWP goals.
Defined success criteria such as adoption targets and retention benchmarks.
App Store Optimization
Monitored keywords, search rankings, downloads, and ratings—including review response strategies.
Drafted copy for app store listings and release notes, while advising on updated visuals.
Analytics Configuration & Recommendations
Non-technical configuration to ensure key metrics were tracked across key reporting integrations.
Defined custom events for user behavior (e.g., community activity, direct messaging, and program engagement).
Dashboard & Reporting Development
Built dashboards to visualize platform adoption, user actions, retention, and engagement.
Delivered ongoing reporting with daily data pulls, and aligned review meetings to interpret results.
By combining data-driven insights with ongoing optimization, WWP can ensure the MyWWP app sustains meaningful engagement, getting warriors and their families access to resources.
Improved Retention & Engagement: Dashboards and metrics allow WWP to monitor return usage, feature adoption, and participation in community activities.
Actionable Insights for Leadership: Consolidated reporting empowers marketing, product, and operations teams to track progress against benchmarks.
Stronger Alignment Across Teams: Shared analytics dashboards bring clarity to stakeholders, helping WWP prioritize future enhancements based on real user behavior.
03
EXPERIENCE
This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.