J.B. Hunt partnered with Shockoe to modernize its mobile ecosystem for drivers, shippers, and carriers. By replacing an outdated third-party solution with purpose-built mobile tools, Shockoe helped J.B. Hunt improve communication, increase productivity, and streamline logistics operations at scale.
With more than 20,000 drivers and employees, J.B. Hunt relied on a third-party mobile app that included unnecessary features and limited customization. The outdated architecture made it difficult to tailor workflows, support multiple user groups, and scale efficiently—leading to miscommunication, delays, and frustration in the field.
01
APPROACH
J.B. Hunt needed flexible, role-specific mobile solutions that could operate independently while delivering real-time, business-critical information.
STEP 1
Identifying mobile gaps and role-specific needs across drivers, shippers, and carriers.
STEP 2
Creating tailored screens and flows for drivers, shippers, and carriers.
STEP 3
Rebuilding the mobile toolset with offline sync, theming, and auto-refresh features.
STEP 4
Working in tandem with J.B. Hunt teams through design, build, and deployment.
02
IMPACT
Smarter mobile tools that reduce delays and keep business moving.
Real-time tracking, reporting, and analytics empower shippers and carriers to monitor performance and make faster, more informed decisions.
Customized interfaces ensure drivers, shippers, and carriers see only what’s relevant—reducing friction and improving daily productivity.
The success of J.B. Hunt Drive led to six additional engagements, with continued strategic, design, and development work across HR, marketing, and IT.
03
EXPERIENCE
At Shockoe, we help heritage and iconic brand leaders create seamless omnichannel journeys by integrating digital and physical retail experiences. This guide explores how to leverage AI, AR, and customer-centric strategies to deliver consistent engagement across all touchpoints, with insights from our successful omnichannel projects and industry best practices.