Shockoe redesigned a professional golf spectator app that suffered from slow updates, frequent crashes, and poor user functionality. The redesigned fan-first mobile experience introduced live scoring with 12-second near real-time updates, 3D course tracking via Tourcast, personalized player feeds, highlights reels, and geofencing-enabled concession discovery. Post-launch results: 50% year-over-year engagement growth, nearly 1 million concurrent users on event weekends, and daily active usage of approximately 700,000 fans.
01
APPROACH
Shockoe and their Client partnered to define, design, and develop a fan-first product.
STEP 1
Define business goals, customer needs, and digital execution plans
STEP 2
Creating intuitive, on-brand solutions, focusing on quality and scalability
STEP 3
Supporting launch and maintenance across devices and platforms
STEP 4
Analyzing performance to optimize and enhance your digital solutions
02
IMPACT
It was time for the Client to take a mulligan on their mobile app and re-invent it with the right partner.
After completing a robust discovery phase and aligning on visual style, the Shockoe team set to work on the updated mobile fan experience. The new app includes visual elements—highlights reel and videos—to engage users upon first opening the app. From there, avid fans can follow their favorite players, keeping up with their stats, latest news, and standings.
With the Tourcast feature, fans can navigate a 3D map of the course, tracking player shots at each hole.
To offer the same experience fans can expect from live-streaming apps like ESPN, the new app displays scores updates in near real-time, averaging 12 seconds to update against live play.
Geofencing provides visibility into concession locations, as well as access to players locations along the course. Fans can also purchase tickets to upcoming events, and explore events nearby.
Since deployment, the Client’s app has seen incredible engagement and growth with positive feedback from both players and fans. Live event engagement is up 50% YoY since launch, and on event weekends the app sees almost 1 million fans interact with it, with a daily app usage of nearly 700,000.
Measurable impact like this highlights the importance of understanding user’s needs and creating engaging experiences that exceed expectations.
03
EXPERIENCE
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At Shockoe, we help heritage and iconic brand leaders create seamless omnichannel journeys by integrating digital and physical retail experiences. This guide explores how to leverage AI, AR, and customer-centric strategies to deliver consistent engagement across all touchpoints, with insights from our successful omnichannel projects and industry best practices.