Brand Innovators, a leader in events for marketers and Fortune 500 brands, faced challenges in managing 400+ annual events. Shockoe collaborated with them to develop an AI-driven mobile app, personalizing attendee experiences, streamlining event management, and enhancing engagement. This innovation significantly improved both attendee satisfaction and organizer efficiency.
What if every attendee could build their own event experience tailored to their professional roles and work projects, interests, and time availability?
01
APPROACH
Brand Innovators and Shockoe partnered to create, launch, and refine their event management strategy.
STEP 1
Define business goals, customer needs, and digital execution plans
STEP 2
Creating intuitive, on-brand solutions, focusing on quality and scalability
STEP 3
Supporting launch and maintenance across devices and platforms
STEP 4
Analyzing performance to optimize and enhance your digital solutions
02
IMPACT
Reimagining the event management experience.
Historically, Brand Innovators need to rely on website and printed programs for attendees to reference as they planned their event participation. However, as the number of events and attendees grew, this approach became inefficient and the staff had to spend more time on-site answering questions.
To ensure attendees maximized their time and engagement and got the most value from these events, the Brand Innovators team knew it was time to improve their strategy.
Shockoe embraced the vision of attendees being able to build their own event experience, tailored to their professional interests. Working closely with Brand Innovators, Shockoe set out to develop a mobile app that lets the attendees focus on the content and networking opportunities. While event agendas, speakers, and sponsor information were basic requirements, Shockoe’s team brought impact to the mobile experience by using advanced AI to generate tailored schedules for speakers and conference tracks for the attendees.
Shockoe’s team took this opportunity to not only integrate cutting-edge AI for in-app personalization but also to streamline and optimize the app development process itself, pushing the limits of speed and efficiency. Using a new development strategy and framework that combines the power of AI with modular components, Shockoe cut the app development process by nearly half while maintaining their high-quality standards.
03
EXPERIENCE
This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.