Insights

What we're
learning.

Notes from the team on product, design, engineering, and AI.

All articles

QA engineer arranging a row of nine smartphones on wooden stands along a sunlit wood bench
AI & Innovation

The Future of QA Using AI

Will AI replace QA engineers? Here is how AI can ease the time, maintenance, and changing-requirement pressures QA teams face.Justin Boswell, December 20, 2024 | 5 min read
Read →Excited sports fans in team colors cheering as they watch a phone together
Sports & Fan Experience

Immersive Experiences in Sports

How AR and VR help sports teams, venues, and leagues build fan engagement and brand activations, and where the data is still thin.Shockoe Marketing Team, August 21, 2024 | 4 min read
Read →Overhead view of a shopper paying with a phone at a handheld card reader over a cart of fresh produce
Retail & Grocery

The Trends Driving the Grocery Space

First-party data, app investment, unified shopping, changing shoppers, and AI: five grocery trends, checked against current research.Shockoe Marketing Team, October 23, 2023 | 5 min read
Read →Hand holding a phone from which a soccer player and ball seem to burst out of the screen in a stadium
AI & Innovation

AI in Sports and Beyond: Rethinking the Fan Experience

Fans are returning to games. Here is how AI, immersive experiences, and mobile apps can make the live experience worth the trip.Edwin Huertas, October 19, 2023 | 3 min read
Read →Two shoppers laughing as they try a wooden interactive display while a brand host in a cream apron watches
AI & Innovation

Why Interactive Experiences Matter for Brand Promotion

Shoppers remember what they take part in. Here is what research says about interactive brand experiences and four steps to build one.Daniela Salazar, July 26, 2023 | 4 min read
Read →Two colleagues arranging blank paper cards and sketches on a wooden table beside a coffee mug and a plant
AI & Innovation

The Product Strategy Process: Behavior, Barriers, and Benefit

Before anyone builds, decide what the product should change. Our three-step approach: behavior, barriers, and benefit.Edwin Huertas, January 5, 2022 | 4 min read
Read →Smiling shopper holding a phone toward a payment terminal while a cashier in a green apron smiles at a checkout lane
Retail & Grocery

5 Ways to Use QR Codes in a Grocery Store Mobile App

QR codes can handle payment, coupons, barcode scanning, and sign-up in a grocery app. Here are five uses and what to watch for.Caleb Hatcher, June 28, 2018 | 4 min read
Read →