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AI & Innovation

Where AI is useful in digital experiences today, in guest, customer, and operations work, and where to start.

AI & Innovation articles

Construction worker in a hard hat and orange vest inspecting a window frame on a building under construction
AI & Innovation

AI in Construction in 2026: What Actually Works on the Jobsite

Past the hype, a handful of AI use cases are quietly delivering documented returns. Here's what's real and what your data has to do first.Edwin Huertas, July 23, 2026 | 4 min read
Read →Resort manager and maintenance technician walk a sunlit pool deck as the technician points toward the pool equipment
AI & Innovation

Practical AI for Hospitality: Real-World Use Cases Beyond Chatbots

Most hotel and club leaders have heard the AI pitch. The useful part is predicting problems and personalizing service from your data, not chatting with guests.Edwin Huertas, April 23, 2026 | 4 min read
Read →QA engineer arranging a row of nine smartphones on wooden stands along a sunlit wood bench
AI & Innovation

The Future of QA Using AI

Will AI replace QA engineers? Here is how AI can ease the time, maintenance, and changing-requirement pressures QA teams face.Justin Boswell, December 20, 2024 | 5 min read
Read →Hand holding a phone from which a soccer player and ball seem to burst out of the screen in a stadium
AI & Innovation

AI in Sports and Beyond: Rethinking the Fan Experience

Fans are returning to games. Here is how AI, immersive experiences, and mobile apps can make the live experience worth the trip.Edwin Huertas, October 19, 2023 | 3 min read
Read →Two shoppers laughing as they try a wooden interactive display while a brand host in a cream apron watches
AI & Innovation

Why Interactive Experiences Matter for Brand Promotion

Shoppers remember what they take part in. Here is what research says about interactive brand experiences and four steps to build one.Daniela Salazar, July 26, 2023 | 4 min read
Read →Two colleagues arranging blank paper cards and sketches on a wooden table beside a coffee mug and a plant
AI & Innovation

The Product Strategy Process: Behavior, Barriers, and Benefit

Before anyone builds, decide what the product should change. Our three-step approach: behavior, barriers, and benefit.Edwin Huertas, January 5, 2022 | 4 min read
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