Insights

What we're
learning.

Notes from the team on product, design, engineering, and AI.

Group of friends of mixed ages laughing around a shared dinner table at a resort pier bar at sunset

The Art of Getting Lost (Without Losing the Group)

Group trips are the new normal, and the organizer ends up as the traffic director. Here is what a resort can do to keep a group in sync without adding noise.Daniela Salazar, April 16, 2026 | 4 min read

Golfer mid-swing beside a phone showing the Golf Passport by Zenda app splash screen

Data-Driven Golf: The End of Anonymous Visitors and the Beginning of Perpetual Relationships

Golf clubs lose their most valuable asset, data, when a round ends. Here is how a unified digital identity keeps the relationship going.Shockoe Marketing Team, April 7, 2026 | 3 min read

Guest at a hotel desk beside a phone showing the Zenda app welcome screen with upcoming trips

The Future of Hospitality Is Digital: How Technology Is Redefining the Guest Experience

In hospitality, excellence has always been measured by the human touch. Here is how digital tools back it up instead of replacing it.Edwin Huertas, March 25, 2026 | 4 min read

Golfer in a cap and glove checking a tablet from a golf cart parked on a fairway with forested hills

The Digital Caddie: How Mobile Tech Enhances the Round Without the Distraction

Golf purists say technology is a distraction. We think it only is when it is poorly designed, and the Rules of Golf already draw the line.Daniela Salazar, March 16, 2026 | 4 min read

Hand holding a phone showing a golf scorecard and hole map in front of a green fairway

Sports & Fan Experience

Beyond the Wow Factor: De-Risking Digital Fan Experiences

Sports organizations invest in immersive digital experiences because fans expect them. The experience only counts if the app holds up at kickoff.Justin Boswell, February 5, 2026 | 4 min read

Older member in a flat cap and a younger staff member smiling at a phone on a stone clubhouse veranda above a links fairway

De-Risking Digital Modernization: A Playbook for Heritage Executives

For heritage brands, modernizing legacy systems is less about digital transformation and more about high-stakes reputation management.Orville Paynter, January 23, 2026 | 4 min read

Foxwoods: Powering a Premium Experience with a Headless CMS

How a decoupled Drupal CMS and a middleware layer let the Foxwoods team manage the content behind its mobile app.Caleb Hatcher, November 19, 2025 | 4 min read

Elevating the Foxwoods Experience

How we reimagined the guest experience across app and web for Foxwoods Resort Casino after a brand refresh.Daniela Salazar, November 13, 2025 | 4 min read

From Insight to Product: Building the Foxwoods Digital Ecosystem

How we moved beyond an app and website refresh to build a unified, guest-centered digital ecosystem for Foxwoods Resort Casino.Shockoe Marketing Team, November 6, 2025 | 4 min read

Designer arranging green, navy, cream and gold swatches on an oak desk with a stone clubhouse outside the window

Building a Golf App Design System for St Andrews Links

How we turned the St Andrews Links brand into a design system for the Home of Golf app.Daniela Salazar, October 2, 2025 | 5 min read

Two pairs of hands fitting green and grey modular wooden blocks together beside a printed golf course map

How a Reusable Component System Built the St Andrews Links App

How shared components kept the Home of Golf app consistent and made a mid-project brand update easier to absorb.Caleb Hatcher, September 25, 2025 | 3 min read

Smiling shopper on a phone call reaching for a product on a store shelf

Retail & Grocery

What Is Omnichannel Retail? How Shockoe Helps Create Unified Shopping Experiences

How omnichannel retail unifies stores, apps, and websites into one customer experience, how it differs from multichannel, and what it takes to build.Shockoe Marketing Team, April 21, 2025 | 7 min read