Insights

Sports & Fan Experience

How teams, venues, and tours keep fans engaged in the stadium, on the app, and between events.

Hand holding a phone showing the Blueberry Catch AR game with a laughing fan, in front of a stadium crowd

Sports & Fan Experience

Elevating the User Experience in the Stadium

The roar of the crowd is the draw. Long lines and downtime are what fans remember. Here is how venues can remove the friction and use the quiet moments well.Daniela Salazar, May 7, 2026 | 4 min read

Hand holding a phone showing a golf scorecard and hole map in front of a green fairway

Sports & Fan Experience

Beyond the Wow Factor: De-Risking Digital Fan Experiences

Sports organizations invest in immersive digital experiences because fans expect them. The experience only counts if the app holds up at kickoff.Justin Boswell, February 5, 2026 | 4 min read

Excited sports fans in team colors cheering as they watch a phone together

Sports & Fan Experience

Immersive Experiences in Sports

How AR and VR help sports teams, venues, and leagues build fan engagement and brand activations, and where the data is still thin.Shockoe Marketing Team, August 21, 2024 | 4 min read