Insights

Retail & Grocery

How retailers and grocers build mobile, in-store, and omnichannel experiences that keep customers coming back.

Shopper in a green jacket holding a phone near a card reader at checkout

Retail & Grocery

From the Barcode to the Back Pocket: How Mobile Rewired Grocery Retail

The barcode scanner has long been a fixture at grocery checkouts, and the checkout was the main digital touchpoint between shoppers and grocers.Shockoe Marketing Team, September 17, 2026 | 5 min read

Smiling shopper in a red knit hat checking her phone in a grocery aisle while pushing a cart

Retail & Grocery

Beyond the Cart: How to Save the In-Store Grocery Experience in the Digital Age

Shoppers still prefer the store, but they expect it to work like their apps. Here is where friction shows up and how grocers can remove it.Shockoe Marketing Team, June 18, 2026 | 4 min read

Smiling shopper on a phone call reaching for a product on a store shelf

Retail & Grocery

What Is Omnichannel Retail? How Shockoe Helps Create Unified Shopping Experiences

How omnichannel retail unifies stores, apps, and websites into one customer experience, how it differs from multichannel, and what it takes to build.Shockoe Marketing Team, April 21, 2025 | 7 min read

Overhead view of a shopper paying with a phone at a handheld card reader over a cart of fresh produce

Retail & Grocery

The Trends Driving the Grocery Space

First-party data, app investment, unified shopping, changing shoppers, and AI: five grocery trends, checked against current research.Shockoe Marketing Team, October 23, 2023 | 5 min read

Smiling shopper holding a phone toward a payment terminal while a cashier in a green apron smiles at a checkout lane

Retail & Grocery

5 Ways to Use QR Codes in a Grocery Store Mobile App

QR codes can handle payment, coupons, barcode scanning, and sign-up in a grocery app. Here are five uses and what to watch for.Caleb Hatcher, June 28, 2018 | 4 min read