Winn-Dixie
Loyalty and Rewards App
- Client
- Sector
- Grocery & Retail
- What we did
- iOS and Android app redesign and rebuild, API integration, and stabilization
A rewards app built for the whole shopping trip.
The challenge
Winn-Dixie was sunsetting its current app and needed a replacement rewards system, fast. It had to cover the whole shopping trip, from building a list at home to checking out in store, and move the app off a third-party vendor system onto the retailer's own platform.
The build
A cross-platform iOS and Android loyalty app, redesigned and rebuilt in close check-ins with Winn-Dixie stakeholders. Shoppers get personalized digital coupons and clipping, rewards and points, a shopping list, the weekly ad, a store locator and fuel rewards, all connected to the retailer's own API. Shockoe also stabilized the app through crash, memory and rendering fixes and rewrote the list and coupon features for reliability.
The result
The new app was an instant hit. The user count tripled and load times were cut in half, giving every Winn-Dixie customer easy access to stores, personalized coupons and rewards that make shopping more enjoyable. The app has since passed 1M downloads on Google Play.
- 3xUser count after launch
- ~50%Reduction in load time
- 1M+Google Play downloads
- 4.0Google Play rating from 42,000+ reviews
Project images
In their words
“We were very impressed with Shockoe. They were one of the bright spots of a successful project... Very professional and able to explain everything and give us good opinions on best practices on lots of different areas.”
Questions about this project
What is the My Winn-Dixie app?
My Winn-Dixie is the grocery chain's loyalty and rewards app. It gives shoppers personalized digital coupons, rewards, a shopping list, the weekly ad and a store locator.
What did Shockoe do for Winn-Dixie?
Shockoe redesigned and rebuilt the app for iOS and Android as the previous app was sunset, connecting it to the retailer's own platform and stabilizing its performance.
What changed for shoppers?
They can build a list, clip and activate personalized coupons, earn and view rewards, browse the weekly ad and find stores in one app, and the app loads in about half the time.
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