Winn-Dixie, a subsidiary of Southeastern Grocers, is a well-known supermarket chain serving customers across the southeastern United States. Founded in 1925 and headquartered in Jacksonville, Florida, Winn-Dixie operates hundreds of stores offering fresh groceries, prepared meals, pharmacy services, and household essentials. As part of Southeastern Grocers—one of the largest conventional supermarket companies in the U.S.—Winn-Dixie is committed to providing quality products at affordable prices while fostering strong connections with the communities it serves. Known for its regional heritage, customer loyalty programs, and focus on value, Winn-Dixie continues to evolve its in-store and digital experiences to meet the changing needs of modern shoppers.
It’s easy to create an app for in-store bargain hunters. It’s another thing entirely to create brand loyalty across the entire shopping experience from list building at home to checking out in store. That’s why Winn-Dixie turned to Shockoe.
01
APPROACH
As Winn-Dixie was sunsetting their current app, it was Shockoe’s job to sprint towards building a replacement rewards system with an intuitive customer journey.
STEP 1
Define business goals, customer needs, and digital execution plans
STEP 2
Creating intuitive, on-brand solutions, focusing on quality and scalability
STEP 3
Supporting launch and maintenance across devices and platforms
02
IMPACT
An app designed to match ambition.
Understanding business goals—what does mobile app success, and overall digital vision, look like?— and desired customer behaviors—what are they currently doing and what should they be doing?—resulted in real, attainable goals that were sure to meet both company and customer expectations. With alignment, Shockoe created a comprehensive suite of branded utilities. Constant check-ins with Winn-Dixie stakeholders solidified recommendations and gave leadership confidence in decisions. This level of transparency and depth of analysis ensured that everyone involved knew exactly where they had been, where they were, and where they were headed.
The new app was an instant hit. User count tripled in weeks, and all Winn-Dixie customers had easy digital access to stores, a personalized couponing experience, and rewards that make shopping more enjoyable. Customer engagement was at an all time high, and satisfaction of the new app version eclipsed all previous iterations.
45% increase in users
105% load time reduction
03
EXPERIENCE
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This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.