PGA TOUR
Fan App with Live Scoring
- Client
- Sector
- Sports
- What we did
- Discovery, experience design, and iOS and Android app development
Every shot, as it happens.
The challenge
A loyal fanbase and a global audience expected more from the PGA TOUR's mobile app. Score updates were slow, the app crashed often, and the features fans wanted most were hard to find or missing. It was time to start over with the right partner.
The build
A rebuilt fan app, designed around the fan. After a thorough discovery phase and agreement on the visual style, we opened the app with highlights and video, then let fans follow their favorite players, stats, news, and standings. With TOURCast, fans can navigate a 3D map of the course and trace each player's shots hole by hole.
Scores refresh in near real time, averaging 12 seconds against live play, the same experience fans expect from live-streaming apps like ESPN. Geofencing shows concession locations and where players are on the course, and fans can buy tickets and find events nearby.
The result
Live event engagement up 50% year over year since launch. On event weekends more than 900,000 fans use the app, and daily use passes 600,000, with positive feedback from both players and fans.
- 50%Year-over-year growth in live event engagement
- 900,000+Fans active on event weekends
- 12 secAverage score update against live play
Project images
In their words
“This was, by far, the most collaborative project I think we've ever done at the [PGA] TOUR on the digital side of the house.”
In the press
- PGA TOURWelcome to the PGA TOUR's new app
- Sports Business JournalPGA Tour takes page from Instagram with new app
- Sports Video GroupPGA TOUR Set to Launch New Website to Accompany Recently Relaunched Mobile App
Questions about this project
What does the fan app do?
It brings live scoring, highlights and video, player news, standings, TOURCast's 3D course map with shot tracing, and ticketing into one mobile app for fans following events in person or from home.
How fast do scores update?
Scores update in near real time, averaging 12 seconds against live play, so fans get the same pace they expect from live-streaming apps like ESPN.
How does the app help fans at the course?
Geofencing shows where concessions are and where players are along the course, and fans can buy tickets to upcoming events and explore events nearby.
How did engagement change after launch?
Live event engagement grew 50% year over year, and on event weekends more than 900,000 fans use the app, with daily use passing 600,000.
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