D.C. United
Blueberry Catch Challenge
- Client
- Sector
- Sports
- What we did
- Experience design, project leadership, and augmented reality development
Turning downtime into play.
The challenge
D.C. United wanted fans in the stands to do more than wait. The club needed an in-stadium activation for a premier sponsor that could grab attention during breaks in the action, work on stadium connectivity, and give fans a reason to visit the sponsor's concessions.
The build
Blueberry Catch, a mobile web augmented reality game. Fans open it from a QR code or link, with no app to download. Using the phone's front camera and face tracking, they open wide and catch falling blueberries in their mouth before one splats. When time runs out they get their score, a coupon for the stadium's concessions, and a way to share the game with friends. Shockoe designed the experience and led the project, and the game launched in about three weeks, in time for the home schedule.
The result
The game launched during the home season and gave the club and its sponsor a playable, shareable activation, with a coupon that sent fans to the concessions.
Project images
Questions about this project
What is Blueberry Catch?
Blueberry Catch is a mobile web augmented reality game Shockoe designed for D.C. United and a club sponsor. Fans open wide and use the phone's front camera to catch falling blueberries in their mouth before one splats.
Do fans need to download an app to play?
No. Fans open the game from a QR code or a link in their mobile browser, so it works for anyone at the stadium.
What do fans get for playing?
A final score, a coupon for the stadium's concessions, and a way to share the game with friends.
How was the project run?
Shockoe designed the experience and led the project, timed to the home match schedule.
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