Wounded Warrior Project
MyWWP
- Client
- Sector
- Nonprofit
- What we did
- Analytics consulting, measurement plan, dashboards, and App Store optimization
Turning app data into clear decisions.
The challenge
Wounded Warrior Project provides direct services to more than 300,000 post-9/11 veterans and their families. MyWWP is its digital hub for veterans and families, serving 200,000+ people. To make it succeed, WWP needed robust analytics, but it was unclear which metrics to track and how to align them with its goals. Data was spread across reporting tools, success benchmarks were not defined, and its App Store presence needed ongoing attention.
The build
Analytics consulting in two phases. First, a success workshop, an assessment of the existing analytics with a gap analysis, then a measurement plan and custom events for community activity, direct messaging and program engagement. Second, ongoing consulting: dashboards for adoption, retention and engagement, regular reporting and review meetings, training, review responses, and App Store optimization with listing copy and release notes.
The result
WWP defined targets such as 40% of warrior members using MyWWP, double the adoption rate of its previous tools. Dashboards and metrics let WWP monitor return usage, feature adoption and community participation, and consolidated reporting helps marketing, product and operations teams track progress against shared benchmarks. Ongoing keyword optimization, ratings management and release updates support discoverability and trust.
- 118,000+Engaged sessions after launch
- ~4 in 10Users returning weekly or monthly after launch
- 12Screens viewed per session on average
Project images
Questions about this project
What is MyWWP?
MyWWP is Wounded Warrior Project's mobile and web hub for veterans and their families. It brings services, events and resources together in one place and serves 200,000+ people.
What did Shockoe do for Wounded Warrior Project?
Shockoe provided mobile analytics consulting: a success workshop, an assessment of the existing analytics, a measurement plan with custom events, dashboards and reporting, and App Store optimization.
What did the analytics track?
Adoption, retention and engagement, plus custom events for community activity, direct messaging and program participation.
How was the App Store presence improved?
Shockoe monitored keywords, rankings, downloads and ratings, helped respond to reviews, and drafted copy for store listings and release notes.
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