St Andrews Links
The Home of Golf App
- Client
- Sector
- Golf
- What we did
- Product strategy, design, iOS and Android apps, middleware
An app as elegant as the Old Course.
The challenge
St Andrews Links is a historic institution with a brand built on prestige. Its guests needed a mobile experience as elegant as the Old Course, one that served ticket holders, members, and visitors without disturbing the systems already running its courses.
The build
Shockoe designed and built the Home of Golf app as a true-to-brand companion for the whole day: Plan, Play, Participate. Guests sign in once, view and manage tee times, enter the ballot, carry digital tickets and guest points, follow GPS yardages and course maps, and find the Links' venues and services. A middleware layer connects the app to the tee sheet, ticketing, and guest records, so the operation behind the Home of Golf keeps running as it always has.
The result
Guests adopted it: 9,500+ downloads, 1,600+ accounts created, and 40,000+ GPS course-guide interactions. On-course guidance is now the most-used feature in the app, and the work continues.
- 9,500+App downloads
- 1,600+Accounts created
- 40,000+GPS course-guide interactions
Project images
In their words
“Working with Shockoe has enabled us to deliver a mobile experience that reflects the global reputation of St Andrews Links and represents an important step in our ongoing commitment to digital innovation. Their team brought creativity, technical skills, and a collaborative attitude to help turn our vision for the Home of Golf app into a fully realised, high-quality digital product. Together, we have created an app that is intuitive, polished, and is already making a real difference for our visiting golfers and Links Ticketholders. We are delighted to continue working with Shockoe and building on this success.”
Questions about this project
What is the Home of Golf app?
The Home of Golf app is the mobile companion for St Andrews Links, built by Shockoe. Guests sign in once to view and manage tee times, enter the ballot, carry digital tickets and guest points, follow GPS yardages and course maps, and find the Links' venues and services.
How does the app work with the systems St Andrews Links already uses?
A middleware layer connects the app to the tee sheet, ticketing, and guest records, so the operation behind the Home of Golf keeps running as it always has.
How many people use the Home of Golf app?
The app logged 9,500+ downloads, 1,600+ accounts created, and 40,000+ GPS course-guide interactions. On-course guidance is the most-used feature in the app.
What did Shockoe do on the St Andrews Links project?
Shockoe handled product strategy, design, the iOS and Android apps, and the middleware, and the work with St Andrews Links continues.
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