A Leading Transportation & Logistics Company
Careers Website Redesign
A careers site designed around the candidate.
The challenge
A leading transportation and logistics company felt its careers site was outdated and unattractive, which made it hard to compete for top talent. Interviews confirmed it: the site was overwhelming and hard to navigate, and its content was thin.
The company wanted more applications from students, military veterans and diverse candidates, a site that matched the recruiting experience of other large employers, and a site that met accessibility guidelines.
The build
Shockoe started with research: competitive analysis, conversations with recent hires, and personas and user journeys for the audiences the company most wanted to reach. We then mapped the site, built wireframes and prototypes, and tested them with users before moving to responsive high-fidelity designs.
The designs cover pages for students, military veterans and diverse candidates, job search results and job details, the application process, and a talent community. Accessibility guidelines and annotated documentation went to the company's developers, designers and content creators, so the new experience was ready to build and could be implemented consistently.
The result
Designed to surface relevant content faster, keep candidates on the site longer, and move more students, veterans and diverse candidates toward an application, with accessibility built in from the start. The documentation leaves the company's own teams ready to build.
Project images
Questions about this project
What did Shockoe deliver for the careers site?
Research, design and documentation: competitive research, personas and user journeys, wireframes and prototypes, user testing, responsive high-fidelity designs, accessibility guidelines, and annotated documentation. The package is ready for the company's teams to build.
Who was the site designed for?
Active and passive candidates, with a focus on students and recent graduates, military veterans, diverse candidates, and experienced professionals in engineering, technology and maintenance.
How were the designs tested?
Prototypes were tested against scripts for a recent graduate's job search and an experienced professional's job search, with people outside the design and development team. The findings shaped the final designs.
What accessibility standard did the designs follow?
The designs follow accessibility guidelines written for the project, with the goal of meeting WCAG 2.0.
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