Foxwoods Resort Casino
Guest App and Website
- Client
- Sector
- Casinos & Resorts
- What we did
- Product strategy, design, iOS and Android apps, website, integrations
Anything but ordinary, from the first tap.
The challenge
Foxwoods Resort Casino needed a digital presence that matched its Anything but Ordinary brand. Guests wanted one place to plan a trip, book a stay, and find every way to play, with the tone of each offering intact, and the Foxwoods team needed a platform it could keep fresh without waiting on a developer release.
The build
A new website and mobile app that carry the whole guest lifecycle: planning a trip, booking a stay, then playing, dining, and enjoying the property. Rewards, offers, hotel and dining reservations, and entertainment sit in one experience, connected through an extensible integration layer to the systems that already run the resort. The Foxwoods team updates content in real time, with no app release.
The result
Guests made it part of their stay: 70,000+ mobile app downloads, with 2,000+ people opening it every day on average. The platform ships continuously, and the partnership continues.
- 70,000+App downloads
- 2,000+Average daily active users
Project images
Questions about this project
What did Shockoe build for Foxwoods Resort Casino?
A new website and mobile app that cover the whole guest lifecycle: planning a trip, booking a stay, then playing, dining, and enjoying the property. Rewards, offers, hotel and dining reservations, and entertainment sit in one experience.
Can the Foxwoods team update content without an app release?
Yes. The platform lets the Foxwoods team update content in real time, with no app release.
How does the Foxwoods platform connect to the resort's systems?
An extensible integration layer connects the website and app to the booking, gaming, and amenity reservation systems the resort already runs.
How many people use the Foxwoods app?
The app drew 70,000+ downloads and 2,000+ daily active users on average.
The real cost of a disconnected booking engine
The guest is ready to book, and the system asks them to start over. Here is what that handoff costs, and where to fix it first.
Why Guests Abandon Your Booking Engine
Four friction points quietly cost properties revenue on every stay, and most of them show up before the guest ever reaches a payment field.
Redefining Luxury for Private Clubs and Resorts
Scale made the personal touch hard to deliver. A shared guest memory can bring it back without putting more screens between staff and guests.