Altria
Interactive Brand Wall
- Client
- Sector
- Consumer Goods
- What we did
- Display design, build and installation, and a content how-to guide
A brand mark you can touch.
The challenge
Altria wanted the Innovation Lab to greet visitors with something they could touch and remember, a physical piece that turns the company's brand into an interactive welcome.
The build
A five-by-five wall display of 25 smart light panels on a finished wood frame, arranged in the shape and colors of the Altria mark and wired to a screen. When a visitor touches a panel, a video plays on the screen. Shockoe designed the display, built and installed it on site and wrote a how-to guide so the team can add its own content.
The result
The lab has a branded centerpiece designed to invite visitors in and give the team a simple way to show its own video content.
- 25Smart light panels
Project images
Questions about this project
What is the interactive brand wall?
It is a wall of 25 smart light panels in the shape and colors of the Altria mark. When a visitor touches a panel, a video plays on the screen beside it.
What did Shockoe build for Altria?
Shockoe designed the display, built it on a finished wood frame, wired it to a screen and installed it on site in the Innovation Lab.
Can the team change the content?
Yes. The client adds its own video content, and Shockoe provided a how-to guide for running the display.
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