Altria
Interactive Brand Wall
- Client
- Sector
- Consumer Goods
- What we did
- Display design, build and installation, and a content how-to guide
A brand mark you can touch.
The challenge
Altria wanted the Innovation Lab to greet visitors with something they could touch and remember, a physical piece that turns the company's brand into an interactive welcome.
The build
A five-by-five wall display of 25 smart light panels on a finished wood frame, arranged in the shape and colors of the Altria mark and wired to a screen. When a visitor touches a panel, a video plays on the screen. Shockoe designed the display, built and installed it on site and wrote a how-to guide so the team can add its own content.
The result
The lab has a branded centerpiece designed to invite visitors in and give the team a simple way to show its own video content.
- 25Smart light panels
Project images
Questions about this project
What is the interactive brand wall?
It is a wall of 25 smart light panels in the shape and colors of the Altria mark. When a visitor touches a panel, a video plays on the screen beside it.
What did Shockoe build for Altria?
Shockoe designed the display, built it on a finished wood frame, wired it to a screen and installed it on site in the Innovation Lab.
Can the team change the content?
Yes. The client adds its own video content, and Shockoe provided a how-to guide for running the display.
AI in Construction in 2026: What Actually Works on the Jobsite
Past the hype, a handful of AI use cases are quietly delivering documented returns. Here's what's real and what your data has to do first.
Practical AI for Hospitality: Real-World Use Cases Beyond Chatbots
Most hotel and club leaders have heard the AI pitch. The useful part is predicting problems and personalizing service from your data, not chatting with guests.
The Future of QA Using AI
Will AI replace QA engineers? Here is how AI can ease the time, maintenance, and changing-requirement pressures QA teams face.