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How to Engage Customers With QR Codes and Augmented Reality

How to Engage Customers With QR Codes and Augmented Reality

When one of our clients approached us with the idea of building an entirely new customer engagement app for their grocery stores, we were very excited. Their goal was to build a mobile application that customers could use to learn about products, find them in the...

The Impact of Emerging Technologies on Business

The Impact of Emerging Technologies on Business

Virtual reality and augmented reality are two of the most innovative technologies to gain mainstream traction over the past several years. These nascent media have taken content cues from the related fields of cinema and video gaming: that is to say that a significant...

Effectively using AR for Brand Loyalty

Effectively using AR for Brand Loyalty

With the rise of AR integration in many mobile apps, we are beginning to see a clear delineation between what drives meaningful and lasting loyalty versus momentary enjoyment. While creating a momentary boost to brand visibility & traffic these kinds of augmented...

Creating the Right Time for Emerging Technology

Creating the Right Time for Emerging Technology

It seems like all companies today are trying to find a way to incorporate augmented reality, voice, machine learning, or IoT into every technology product. Promises of systems and applications that can improve customer engagement, boost business...

What to Consider When Starting an R&D Program

What to Consider When Starting an R&D Program

When I began at Shockoe in 2017, one of the personal draws for me was the fact that there was a clear commitment to pursuing the use of new and innovative technologies. In 2018, we began pursuing R&D in earnest, beginning to identify methods for...

5 Mobile Experience Design Trends to Invest In

5 Mobile Experience Design Trends to Invest In

With new technology being rolled out regularly, designers have a fantastic opportunity to use new tools and methods to improve the products we create for mobile experiences. This is our time to marry content, personalization, voice interactions, micro-interactions,...

Enhancing Your User’s Experience with ARKit

Enhancing Your User’s Experience with ARKit

Augmented Reality (AR) gives us the ability to enhance our world with a real-time overlay of sound, graphics or video. With the promises of Swift’s ARKit, developers have the opportunity to harness this great power and create projects where our only limitation is the...

Event Recap: VR in Entertainment

Event Recap: VR in Entertainment

To kick off the summer Shockoe and industry experts took an in-depth look at the state of VR in the entertainment industry — from cinema and storytelling to gaming and beyond. We brought together Richmond industry professionals who are using this exciting...

A Mobile Workforce: What Customers Want

A Mobile Workforce: What Customers Want

Preface with a confession Full disclosure: I am not a developer nor a designer — I've been in business ops for most of my professional career. That said, I’ll give myself a dose of credit: I've been in tech for years, start-ups and well-established alike....

Top VR and AR Trends in 2018

Top VR and AR Trends in 2018

Last month, our CEO and I attended the 2017 VRX Conference in San Francisco. Billed as the conference “where the business of immersive tech gets done,” speakers and attendees included key individuals from companies such as Walmart, Ford, Qualcomm, ExxonMobil, and...

How technology leveled the playing field among drivers

  Most people may agree that there are two types of drivers - the confident and the not so confident. With the help of technological advancement, the automotive industry is leveling these playing fields, making it difficult to categorize drivers. One...

Virtual, Augmented and Mixed Reality… Confused Yet?

Virtual, Augmented and Mixed Reality… Confused Yet?

  There are exciting new worlds being created, recreated and explored as we speak. There are digital worlds being developed from the inspirations of Earth and beyond. For those of us not able to travel to places like the polar ice caps,...

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