Our Thinking From The Forest To The Trees

Latest

Design & Innovation

Seeing the Member Experience in a “User-Experience” World

Seeing the Member Experience in a “User-Experience” World

In the world of product development, we are often always saying “user” _______. User-centered design, user analytics, user personas, user journeys, etc, etc.It’s a term that holds importance because it is a genuine focus on the end-user experience.  It’s also often...

7 Tips for Utilizing Amazon Alexa to Engage with Customers

7 Tips for Utilizing Amazon Alexa to Engage with Customers

Amazon first released Alexa virtual assistant and smart speaker Echo in late 2014. An in-home virtual assistant is an impressive tool, but creating a seamless user experience with it can be a challenge. So how do companies overcome this challenge? What engagement can...

How to Engage Customers With QR Codes and Augmented Reality

How to Engage Customers With QR Codes and Augmented Reality

When one of our clients approached us with the idea of building an entirely new customer engagement app for their grocery stores, we were very excited. Their goal was to build a mobile application that customers could use to learn about products, find them in the...

The Impact of Emerging Technologies on Business

The Impact of Emerging Technologies on Business

Virtual reality and augmented reality are two of the most innovative technologies to gain mainstream traction over the past several years. These nascent media have taken content cues from the related fields of cinema and video gaming: that is to say that a significant...

3D Design: Journey Through Character Modeling

3D Design: Journey Through Character Modeling

In June of last year, I was at work minding my design business when our COO asks to meet with me. When we sat down to talk, he asked me to make our company’s Mascot (the Mobile Monster) in 3D in two months. I got to say I was a little surprised. Not just surprised,...

How Gen Z is Shaping the Future of Technology

How Gen Z is Shaping the Future of Technology

Like any generational label, the boundaries of what birth years are considered Generation Z are hazy, loose, and basically up anyone’s own interpretation. Gen Z is characterized as having grown up in the age of internet and social media. They don’t know a world...

The Design System: The Hero Your Brand Needs

The Design System: The Hero Your Brand Needs

The Case for Design Systems Maybe you want to build a design system. Maybe you don’t. Maybe you have no idea what one is. Regardless of where you’re at on the scale, you need one. Does your life depend on it? Well, no probably not. But does the success of your product...

Effectively using AR for Brand Loyalty

Effectively using AR for Brand Loyalty

With the rise of AR integration in many mobile apps, we are beginning to see a clear delineation between what drives meaningful and lasting loyalty versus momentary enjoyment. While creating a momentary boost to brand visibility & traffic these kinds of augmented...

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Using Technology to Support the Supply Chain Workforce and Its Processes While computing in the supply chain is nothing new, many existing systems are running on bulky and dated equipment, limiting the flexibility and efficiency of employees. The issue isn’t confined...

Designer-to-Designer Feedback: Tips in 2019

Designer-to-Designer Feedback: Tips in 2019

Let’s face it, some of the things in life that help you to grow and improve are not always the most pleasant experiences, but if you put in the work, they can lead to exceptional results. Training for a marathon and studying for the LSAT are just a few examples....

The Top 10 Strategic Tech Trends for 2020

The Top 10 Strategic Tech Trends for 2020

To quote Gartner, “Technology is now on the cusp of moving beyond augmentation that replaces a human capability and into augmentation that creates superhuman capabilities.” What boundaries can we push when we consider not just how technology makes life livable but...

Bringing Balance to the (Work) Force

Bringing Balance to the (Work) Force

From early in life, balance is a key attribute we strive to accomplish. From learning to sit and walk, to juggling sleeping with waking hours, we figure out how to navigate the world. This carries through to school years where our parents help us learn to...

Using Artificial Intelligence to Improve your Brand Strategy

Using Artificial Intelligence to Improve your Brand Strategy

Artificial Intelligence (AI), the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages, has become a...

Development

The Product Strategy Process Part 2

The Product Strategy Process Part 2

Part one of the Haptic Feedback series on product strategy began a discussion on what product strategy is, and the role it plays in successful digital solutions. Returning for part two, members of Shockoe’s product strategy team Chandler Tyler, Mason Brown, and Toz...

How Tech Can Make Retail Sustainable

How Tech Can Make Retail Sustainable

With the holiday shopping season behind us, now is the time for retailers to conduct a post season analysis of their digital tech strategy. One area of focus during analysis needs to be sustainability, something your digital solutions can help with. Creating change in...

The Product Strategy Process Part 1

The Product Strategy Process Part 1

While digital transformation has long been a buzzword, the past few years have seen a marked change in the digital expectations across industries. Anticipating and meeting consumer needs means developing the right product strategy to guide your digital work before a...

The Biggest Tech Surprises of 2021

The Biggest Tech Surprises of 2021

A decade in a year may be the best way to summarize 2021. While 2020 saw rapid shifts in how we work, shop, and interact 2021 became the year of explosive growth in the technology space as companies innovated to meet user needs in an increasingly virtual world. As the...

Ghosts of Tech Past, Present and Future

Ghosts of Tech Past, Present and Future

This holiday season the Shockoe team has been visited by the ghosts of tech past, present and future. While we were a little concerned at first about ghosts socially distancing in the office, once they had a chance to impart their wisdom and remind us where tech has...

Giving Back Through Tech

Giving Back Through Tech

Thanksgiving is right around the corner and with it comes a focus on gratitude, thankfulness, and giving back. In the tech space we have a unique opportunity to get involved in our communities and leverage our skill sets to create the tools and solutions necessary to...

Unlocking Limitless Mobility With Multi Platform

Unlocking Limitless Mobility With Multi Platform

In the latest Haptic Feedback episode, host Dan Cui, VP of sales and business development, at Shockoe discusses the future of technology brought about by the pandemic with CEO Alex Otanez. COVID-19 served as “the great change,” for technology, since the pandemic began...

Choosing Where to Build an App: Cross-platform or Web?

Choosing Where to Build an App: Cross-platform or Web?

Your business is ready to create a mobile app, but where should it be built? In the latest episode of Haptic Feedback, Tejendra Patel, the Principal Application Engineer at Westrock, joined Shockoe’s Kevon Adonis, Senior Developer, and Andrew Rumbley, Senior Mobile...

Make Your Minutes Count – 4 Tips to Stand Out in the Mobile Crowd

Make Your Minutes Count – 4 Tips to Stand Out in the Mobile Crowd

Consumers spend on average 4 hours per day using mobile apps, but most of that time is spent on big named apps like Facebook, Amazon, TikTok or Google. That leaves companies vying for just a portion of that four hours each day. Here’s how to make the most of your...

Designing for Voice feat. Nathan Stratton of Vocinity

Designing for Voice feat. Nathan Stratton of Vocinity

Businesses are turning to digital assistants to scale communications and meet customer needs. But to do that, these tools need to be better able to replicate the human experience than voice assistants of the past.  On this latest episode of Haptic Feedback, Jamie...

The Importance of Emerging Technologies in Business Applications

The Importance of Emerging Technologies in Business Applications

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. These new technologies will not only improve consumer experiences, they can assist businesses in day-to-day operations. To...

Building For iOS and Android

Building For iOS and Android

For app developers, it isn’t always apples and oranges –or, in this case, Apple or Android. There are similarities and differences between developing applications for iOS and Android. To help host Tyler Kern clarify them, Kern enlisted the expertise of two Shockoe...

Keeping Up with Consumer Demands in 2021

Keeping Up with Consumer Demands in 2021

Last week we were put into a room with 70+ executives who almost universally shared the same sentiment: there is a vital need to focus on technology growth and expansion after a year of protection and entrenchment.  Studies show the return of shopping confidence in...

Ready to drop us a line?