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Design & Innovation

Seeing the Member Experience in a “User-Experience” World

Seeing the Member Experience in a “User-Experience” World

In the world of product development, we are often always saying “user” _______. User-centered design, user analytics, user personas, user journeys, etc, etc.It’s a term that holds importance because it is a genuine focus on the end-user experience.  It’s also often...

7 Tips for Utilizing Amazon Alexa to Engage with Customers

7 Tips for Utilizing Amazon Alexa to Engage with Customers

Amazon first released Alexa virtual assistant and smart speaker Echo in late 2014. An in-home virtual assistant is an impressive tool, but creating a seamless user experience with it can be a challenge. So how do companies overcome this challenge? What engagement can...

How to Engage Customers With QR Codes and Augmented Reality

How to Engage Customers With QR Codes and Augmented Reality

When one of our clients approached us with the idea of building an entirely new customer engagement app for their grocery stores, we were very excited. Their goal was to build a mobile application that customers could use to learn about products, find them in the...

The Impact of Emerging Technologies on Business

The Impact of Emerging Technologies on Business

Virtual reality and augmented reality are two of the most innovative technologies to gain mainstream traction over the past several years. These nascent media have taken content cues from the related fields of cinema and video gaming: that is to say that a significant...

3D Design: Journey Through Character Modeling

3D Design: Journey Through Character Modeling

In June of last year, I was at work minding my design business when our COO asks to meet with me. When we sat down to talk, he asked me to make our company’s Mascot (the Mobile Monster) in 3D in two months. I got to say I was a little surprised. Not just surprised,...

How Gen Z is Shaping the Future of Technology

How Gen Z is Shaping the Future of Technology

Like any generational label, the boundaries of what birth years are considered Generation Z are hazy, loose, and basically up anyone’s own interpretation. Gen Z is characterized as having grown up in the age of internet and social media. They don’t know a world...

The Design System: The Hero Your Brand Needs

The Design System: The Hero Your Brand Needs

The Case for Design Systems Maybe you want to build a design system. Maybe you don’t. Maybe you have no idea what one is. Regardless of where you’re at on the scale, you need one. Does your life depend on it? Well, no probably not. But does the success of your product...

Effectively using AR for Brand Loyalty

Effectively using AR for Brand Loyalty

With the rise of AR integration in many mobile apps, we are beginning to see a clear delineation between what drives meaningful and lasting loyalty versus momentary enjoyment. While creating a momentary boost to brand visibility & traffic these kinds of augmented...

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Using Technology to Support the Supply Chain Workforce and Its Processes While computing in the supply chain is nothing new, many existing systems are running on bulky and dated equipment, limiting the flexibility and efficiency of employees. The issue isn’t confined...

Designer-to-Designer Feedback: Tips in 2019

Designer-to-Designer Feedback: Tips in 2019

Let’s face it, some of the things in life that help you to grow and improve are not always the most pleasant experiences, but if you put in the work, they can lead to exceptional results. Training for a marathon and studying for the LSAT are just a few examples....

The Top 10 Strategic Tech Trends for 2020

The Top 10 Strategic Tech Trends for 2020

To quote Gartner, “Technology is now on the cusp of moving beyond augmentation that replaces a human capability and into augmentation that creates superhuman capabilities.” What boundaries can we push when we consider not just how technology makes life livable but...

Bringing Balance to the (Work) Force

Bringing Balance to the (Work) Force

From early in life, balance is a key attribute we strive to accomplish. From learning to sit and walk, to juggling sleeping with waking hours, we figure out how to navigate the world. This carries through to school years where our parents help us learn to...

Using Artificial Intelligence to Improve your Brand Strategy

Using Artificial Intelligence to Improve your Brand Strategy

Artificial Intelligence (AI), the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages, has become a...

Development

Make Your Minutes Count – 4 Tips to Stand Out in the Mobile Crowd

Make Your Minutes Count – 4 Tips to Stand Out in the Mobile Crowd

Consumers spend on average 4 hours per day using mobile apps, but most of that time is spent on big named apps like Facebook, Amazon, TikTok or Google. That leaves companies vying for just a portion of that four hours each day. Here’s how to make the most of your...

Designing for Voice feat. Nathan Stratton of Vocinity

Designing for Voice feat. Nathan Stratton of Vocinity

Businesses are turning to digital assistants to scale communications and meet customer needs. But to do that, these tools need to be better able to replicate the human experience than voice assistants of the past.  On this latest episode of Haptic Feedback, Jamie...

The Importance of Emerging Technologies in Business Applications

The Importance of Emerging Technologies in Business Applications

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. These new technologies will not only improve consumer experiences, they can assist businesses in day-to-day operations. To...

Building For iOS and Android

Building For iOS and Android

For app developers, it isn’t always apples and oranges –or, in this case, Apple or Android. There are similarities and differences between developing applications for iOS and Android. To help host Tyler Kern clarify them, Kern enlisted the expertise of two Shockoe...

Keeping Up with Consumer Demands in 2021

Keeping Up with Consumer Demands in 2021

Last week we were put into a room with 70+ executives who almost universally shared the same sentiment: there is a vital need to focus on technology growth and expansion after a year of protection and entrenchment.  Studies show the return of shopping confidence in...

Digital Privacy in 2021

Digital Privacy in 2021

In 1999, a prophetic Aaron Sorkin wrote a line for one of his characters in the West Wing when discussing the “next big thing” the President should be focused on:  "In the 20s and 30s it was the role of government. In the 50s and 60s it was civil rights. The next 20...

Staying Agile to Stay Ahead: The Post-Pandemic Era

Staying Agile to Stay Ahead: The Post-Pandemic Era

Marketing leaders face new challenges around acquisition, retention, and loyalty due to evolving customer behaviors and accelerating digital change due to the epidemic. Shockoe recently joined a group of 70+ senior executives at a summit where these issues were laid...

Prototype Purgatory in the Government Space

Prototype Purgatory in the Government Space

Those in the business of national defense have a grasp on use cases. They understand how AR/VR could impact the future. But there are major hurdles in getting from here to there. The National Defense Industrial Association (NDIA) brought together industry leaders who...

Tackling Payments in Mobile Apps

Tackling Payments in Mobile Apps

Handling payments within an application can be a daunting task. As a developer, you want to handle the user’s payment information securely. There are many options available to handle payments, but when selecting an implementation you need to consider your...

Solving Corporate Challenges through Simple Code

Solving Corporate Challenges through Simple Code

As developers, we often encounter challenges when tasked with introducing new features to an existing application, especially if the application had been built on an older technology stack.   One inevitable decision that we as developers have to make is whether...

Apple WWDC ’20: Key Takeaways for Mobile

Apple WWDC ’20: Key Takeaways for Mobile

WWDC, Apple’s worldwide developer conference, took place this year despite current events impacting the world. The event highlights almost all of the new software, hardware, and tools Apple users can look forward to in the upcoming year. Typically this conference is...

Supplementing Business Data with Public APIs

Supplementing Business Data with Public APIs

Many businesses have unique private data which, when surfaced correctly, can offer novel insight of their industry to customers or internal teams.   While this data already exists, it likely contains only the necessary fields to enable functions of the business...

Creating a Push Notification Server with Node.js

Creating a Push Notification Server with Node.js

At Shockoe we're used to integrating our clients' complicated backend systems into our apps, and this often includes push notifications. However, to get that initial proof that our app is playing nicely with GCM and APNS we'll sometimes rig up a sandbox server of our...

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