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Seeing the Member Experience in a “User-Experience” World

Seeing the Member Experience in a “User-Experience” World

In the world of product development, we are often always saying “user” _______. User-centered design, user analytics, user personas, user journeys, etc, etc.It’s a term that holds importance because it is a genuine focus on the end-user experience.  It’s also often...

7 Tips for Utilizing Amazon Alexa to Engage with Customers

7 Tips for Utilizing Amazon Alexa to Engage with Customers

Amazon first released Alexa virtual assistant and smart speaker Echo in late 2014. An in-home virtual assistant is an impressive tool, but creating a seamless user experience with it can be a challenge. So how do companies overcome this challenge? What engagement can...

How to Engage Customers With QR Codes and Augmented Reality

How to Engage Customers With QR Codes and Augmented Reality

When one of our clients approached us with the idea of building an entirely new customer engagement app for their grocery stores, we were very excited. Their goal was to build a mobile application that customers could use to learn about products, find them in the...

The Impact of Emerging Technologies on Business

The Impact of Emerging Technologies on Business

Virtual reality and augmented reality are two of the most innovative technologies to gain mainstream traction over the past several years. These nascent media have taken content cues from the related fields of cinema and video gaming: that is to say that a significant...

3D Design: Journey Through Character Modeling

3D Design: Journey Through Character Modeling

In June of last year, I was at work minding my design business when our COO asks to meet with me. When we sat down to talk, he asked me to make our company’s Mascot (the Mobile Monster) in 3D in two months. I got to say I was a little surprised. Not just surprised,...

How Gen Z is Shaping the Future of Technology

How Gen Z is Shaping the Future of Technology

Like any generational label, the boundaries of what birth years are considered Generation Z are hazy, loose, and basically up anyone’s own interpretation. Gen Z is characterized as having grown up in the age of internet and social media. They don’t know a world...

The Design System: The Hero Your Brand Needs

The Design System: The Hero Your Brand Needs

The Case for Design Systems Maybe you want to build a design system. Maybe you don’t. Maybe you have no idea what one is. Regardless of where you’re at on the scale, you need one. Does your life depend on it? Well, no probably not. But does the success of your product...

Effectively using AR for Brand Loyalty

Effectively using AR for Brand Loyalty

With the rise of AR integration in many mobile apps, we are beginning to see a clear delineation between what drives meaningful and lasting loyalty versus momentary enjoyment. While creating a momentary boost to brand visibility & traffic these kinds of augmented...

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Using Technology to Support the Supply Chain Workforce and Its Processes While computing in the supply chain is nothing new, many existing systems are running on bulky and dated equipment, limiting the flexibility and efficiency of employees. The issue isn’t confined...

Designer-to-Designer Feedback: Tips in 2019

Designer-to-Designer Feedback: Tips in 2019

Let’s face it, some of the things in life that help you to grow and improve are not always the most pleasant experiences, but if you put in the work, they can lead to exceptional results. Training for a marathon and studying for the LSAT are just a few examples....

The Top 10 Strategic Tech Trends for 2020

The Top 10 Strategic Tech Trends for 2020

To quote Gartner, “Technology is now on the cusp of moving beyond augmentation that replaces a human capability and into augmentation that creates superhuman capabilities.” What boundaries can we push when we consider not just how technology makes life livable but...

Bringing Balance to the (Work) Force

Bringing Balance to the (Work) Force

From early in life, balance is a key attribute we strive to accomplish. From learning to sit and walk, to juggling sleeping with waking hours, we figure out how to navigate the world. This carries through to school years where our parents help us learn to...

Using Artificial Intelligence to Improve your Brand Strategy

Using Artificial Intelligence to Improve your Brand Strategy

Artificial Intelligence (AI), the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages, has become a...

Development

Three Ways to Rethink Your Consumer Mobile Strategy

Three Ways to Rethink Your Consumer Mobile Strategy

Consumers are interacting with your business in so many ways, from your social channels and website to your physical storefront. One way to stand out and provide a tailored experience is through mobile. While brands big and small have invested in apps you can stand...

Shockoe’s 2022 Google I/O Predictions

Shockoe’s 2022 Google I/O Predictions

This week marks the annual Google developer conference, Google I/O. There are bound to be big announcements on the software and hardware fronts (and maybe even a flagship smartwatch!) and the Shockoe team is excited to see what’s ahead for Google and the Android...

Understanding Web3 and the Metaverse

Understanding Web3 and the Metaverse

In our last blog, we dove into what Web3 is and what to expect from the next wave of the internet. It’s difficult though to talk about Web3 without the metaverse. While the metaverse may be getting more headlines, the two are important to understand together when it...

Web3 – What it is and why it matters

Web3 – What it is and why it matters

While the term metaverse may be getting the most buzz, Web3 is on the horizon as well and is bound to shake up how we work, play, and interact. But what exactly is Web3 and what does it mean for your work now and into the future? We dug into a few questions about the...

Celebrating Women Leaders at Shockoe

Celebrating Women Leaders at Shockoe

Across the tech space, women are making waves and redefining what it means to be in the industry and succeed. Last week we heard from some of our partners who are leading the way across the space at our Making HERstory: Female Founders in Tech webinar. During the...

Making the Metaverse Today

Making the Metaverse Today

In our recent blog, we laid the foundation for what the metaverse is and isn’t, but with the actual metaverse years away does your business need to worry about it today? From our team's experience working at the forefront of digital innovation, we always recommend...

The Metaverse and Your Business

The Metaverse and Your Business

It’s hard to have a conversation about tech today without the metaverse coming up. As the hottest new buzzword, the metaverse has come to dominate the digital space, but if you’re left feeling unsure of what exactly the metaverse is you’re not alone. While more and...

Three ways predictive AI can improve your business

Three ways predictive AI can improve your business

These days businesses are doing more with less, but technology like predictive AI can help. Broadly speaking, predictive AI uses the historical data you already have to recommend actions based on a potential future. Using it can help your business better anticipate...

Recapping CES and NRF 2022: The Biggest Takeaways

Recapping CES and NRF 2022: The Biggest Takeaways

We’re wrapping up a busy start to 2022 with major conferences this month from CES and NRF. Both shows are annual staples in the technology space, providing an exciting opportunity to look into the crystal ball and see what innovations may be just around the corner....

The Product Strategy Process Part 2

The Product Strategy Process Part 2

Part one of the Haptic Feedback series on product strategy began a discussion on what product strategy is, and the role it plays in successful digital solutions. Returning for part two, members of Shockoe’s product strategy team Chandler Tyler, Mason Brown, and Toz...

How Tech Can Make Retail Sustainable

How Tech Can Make Retail Sustainable

With the holiday shopping season behind us, now is the time for retailers to conduct a post season analysis of their digital tech strategy. One area of focus during analysis needs to be sustainability, something your digital solutions can help with. Creating change in...

The Product Strategy Process Part 1

The Product Strategy Process Part 1

While digital transformation has long been a buzzword, the past few years have seen a marked change in the digital expectations across industries. Anticipating and meeting consumer needs means developing the right product strategy to guide your digital work before a...

The Biggest Tech Surprises of 2021

The Biggest Tech Surprises of 2021

A decade in a year may be the best way to summarize 2021. While 2020 saw rapid shifts in how we work, shop, and interact 2021 became the year of explosive growth in the technology space as companies innovated to meet user needs in an increasingly virtual world. As the...

Ghosts of Tech Past, Present and Future

Ghosts of Tech Past, Present and Future

This holiday season the Shockoe team has been visited by the ghosts of tech past, present and future. While we were a little concerned at first about ghosts socially distancing in the office, once they had a chance to impart their wisdom and remind us where tech has...

Giving Back Through Tech

Giving Back Through Tech

Thanksgiving is right around the corner and with it comes a focus on gratitude, thankfulness, and giving back. In the tech space we have a unique opportunity to get involved in our communities and leverage our skill sets to create the tools and solutions necessary to...

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