Three Ways to Rethink Your Consumer Mobile Strategy

Consumers are interacting with your business in so many ways, from your social channels and website to your physical storefront. One way to stand out and provide a tailored experience is through mobile. While brands big and small have invested in apps you can stand out no matter what with the right strategies. Whether you’re just launching your mobile app, or considering updates to an existing customer app consider these three ways to make a change:

  1. Explore augmented reality – 

You don’t have to dive into the metaverse (yet!) to make AR a part of your mobile experience. Consumers enjoy opportunities to use AR and are more willing to use brands that integrate it, in a recent survey 61% of respondents preferred retail experiences that offer AR solutions. Whether it’s a filter for Instagram and Snapchat that highlights your product or a more immersive experience like a virtual try-on AR gives consumers a new way to interact with your brand and more confidence in what they’re buying. 

2. Analyze and update your metrics – 

Measurable impact is at the heart of every project Shockoe does and it’s always one of our recommendations to create powerful changes to your mobile app. We know making a great app is more than just the look for customers. Your team needs relevant analytics to measure success and see the right spots for improvement. Investing in your backend and gathering the right data will pay off for your users, allowing you to better understand how they use your app and how you can improve the process. 

3. Reward your customers

Loyalty programs are a great way to reward app users for engaging with your company. From free products to exclusive sales reward programs keep your customers coming back to your app. For Caribou Coffee developing a rewards program for their mobile app was one of the ways they went from a 2 to a 4-star rating in the app store. Loyalty programs can also be a great way to integrate new technology like predictive AI. Building on past app usage your rewards program can send users custom incentives based on their history with your company. 

Updating your consumer app is a great way to reengage your users, and with the right partner you can create the necessary changes that leave you with a better app and happier customers. At Shockoe we’ve worked in mobile for 12 years, creating the apps of the future today. When you’re ready to make a change contact our team to get started. 

Shockoe creates innovation that is measured, meaningful, and has an impact. We take a holistic approach to the potential of mobility for our clients, their customers and their employees. We invite you to connect with us on LinkedIn and Facebook.
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Lauren Sawyer

Lauren Sawyer

May 18, 2022

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