Complete our Survey to Unlock Your Brand Score & Custom Insights
See how well your brand balances heritage & digital innovation. Complete the survey below to receive a personalized brand assessment.
Assessing Your Heritage or Iconic Brand Identity
How long has your brand been in existence?
- Over 100 years
- 50–99 years
- 25–49 years
- Less than 25 years
How would you describe your organization’s reputation?
- Globally recognized with a long-standing legacy
- Well-known regionally or within a specific industry
- Recognized by a niche audience or community
- Still in the process of building recognition
Is your brand strongly associated with a specific cultural, historical, or artisanal tradition?
- Strongly associated with cultural or historical roots
- Moderately tied to specific traditions or craftsmanship
- Minimally associated with traditions
- Not associated with any traditions that I am aware of
How important is preserving your brand’s legacy and identity to your overall strategy?
- Extremely important—it influences all decisions
- Very important, but balanced with modernization
- Somewhat important, but we prioritize innovation
- Not a priority—we focus on the future
Does your organization have a loyal customer base that values its history and tradition?
- Yes, we have a multi-generational loyal following
- Yes, but mainly within certain demographics or regions
- Somewhat, but loyalty varies and evolves
- No, we’re focused on attracting new customers
How prominently is your brand story, values, or history exemplified in your digital experiences?
- Very prominently—Clearly defined in the digital space
- Somewhat prominently—Frequently noticed
- Minimally— Sometime integrated
- Not at all—we’re focused on brand recognition
In one word, how would you describe your brand?
- Legacy
- Prestigious
- Staple
- Heritage
- Iconic
- Other
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Digital Philosophy
Rate the following statements on a scale from 1 (Strongly Disagree) to 5 (Strongly Agree)
Our digital initiatives align well with our brand's heritage, values, and story.
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My organization has a clearly defined digital transformation strategy.
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We have defined measurable goals and success metrics for our digital experiences that align with our brand's heritage.
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Our brand's story, history and values are discussed in our digital strategy meetings.
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Customer Experience and Authenticity
Rate the following statements on a scale from 1 (Strongly Disagree) to 5 (Strongly Agree)
We have mapped out our customer journey to identify how digital tools and touchpoints can work together to enhance the experience.
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Our digital and physical touchpoints work together to deliver a seamless brand experience.
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I am satisfied with our current level of customer engagement through your primary digital platforms.
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Our mobile and digital experiences provide users with rich, interactive experience that weaves our story & heritage into the experience.
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We have implemented Immersive Storytelling experiences to bring your brand’s heritage to life.
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We often rely on white-label or template-based digital solutions due to cost or time constraints.
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Our digital presence imitates other best-in-class solutions but falls short of reflecting our brand’s unique heritage and identity.
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We have experienced challenges with custom development being too expensive, time-consuming, or difficult to manage.
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Our current digital strategy allows for bespoke, heritage-aligned development rather than relying on generic solutions.
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We prioritize a development approach that balances cost-effectiveness with flexibility to preserve our brand’s legacy in digital experiences.
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Technology and Innovation
Rate the following statements on a scale from 1 (Strongly Disagree) to 5 (Strongly Agree)
My organization has the technical and creative experience to support best in class mobile apps and immersive experiences.
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Our teams are experienced with emerging technologies like AR/VR, Conversational AI, AI Agents to drive digital experiences.
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Our mobile apps, AI, and immersive experiences integrate traditional craftsmanship (e.g., live artisan feeds, 3D product models) with digital tools.
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My organization has too much tech debt to think about building solutions that authentically reflect our brand heritage.
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Organizational Readiness
Rate the following statements on a scale from 1 (Strongly Disagree) to 5 (Strongly Agree)
My organization’s leadership understands how important digital transformation initiatives are to preserving our brand heritage.
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Our internal team has the creative skills and capacity to imagine, create, and manage digital products post-launch.
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I am confident that our organization can sustain and update digital experiences that authentically reflect our brand over time.
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Our IT, Digital and Creative Teams collaborate well to preserve our organization's heritage in mobile and immersive projects.
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My organization evaluates digital tools we provide employees who interact with customers as a part of our holistic experience.
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The digital tools we provide to employees enhance their ability to reflect our brand’s heritage in customer interactions.
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Our retail experience aligns with our brand’s heritage (if applicable).
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We have identified friction points in the retail or customer support process.
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Our digital tools support employees in delivering a seamless customer experience across both digital and physical touchpoints.
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We have Training programs in place to help employees maximize the use of digital tools in customer interactions.
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Financial and ROI Considerations
Rate the following statements on a scale from 1 (Strongly Disagree) to 5 (Strongly Agree)
Our organization allocates sufficient budget for developing and maintaining digital products.
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We have a unique approach to measuring ROI for digital initiatives, tailored specifically to our brand.
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Our organization is prepared to invest in ongoing content creation for our digital experiences.
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My organization is ready to invest in ongoing digital product optimization and innovation to better reflect our brand heritage.
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What is your brand's score?
Modern Challenger
Brands focused on disrupting markets and building their reputation, with a forward-thinking, innovation-first approach and minimal emphasis on legacy.
Heritage Brand in the Making
Emerging or evolving brands that are actively cultivating a sense of tradition, quality, and authenticity. These brands aspire to become iconic by building their reputation and laying the foundation for a lasting legacy.
Iconic / Heritage Brand
Established, storied brands deeply rooted in tradition and widely recognized for their historical, cultural, or artisanal significance, with a strong focus on preserving their legacy.
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Interested in taking the next step toward digital transformation?
Contact Shockoe® for a personalized consultation and discover how we can help you modernize without losing your brand’s soul.