ST ANDREWS LINKS

The Home of Golf App

St Andrews Links is more than a golf destination—it’s a global landmark. When they needed a digital experience worthy of their history, they partnered with Shockoe to design and build a mobile app that matched the prestige and performance of the world’s most legendary links.

Building for Tradition

St Andrews Links wanted to create a mobile experience that would modernize how local ticketholders and visitors engaged with their courses—without losing the elegance and prestige their brand is known for. The solution had to feel intuitive, premium, and unmistakably St Andrews.

01 THE CHALLENGE

02 THE SOLUTION

03 THE RESULTS

01
THE CHALLENGE

St Andrews and Shockoe partnered to create, launch, and refine a digital experience that can evolve with their business.

STEP 1

Plan, Assess, and Design

Define business goals, customer needs, and digital execution plans

STEP 2

Develop, Test, and Repeat

Creating intuitive, on-brand solutions, focusing on quality and scalability

STEP 3

Release and Maintenance

Supporting launch and maintenance across devices and platforms

STEP 4

Measure and Improve

Analyzing performance to optimize and enhance your digital solutions

THE SOLUTION

Building an app to companion the golfing journey.

Plan, Play, Participate

Shockoe didn’t just build a custom golf app—they designed a journey true to brand. By combining tee time management, Links ticket and guest point access, digital GPS yardage and course maps, plus information about brick and mortar locations, guests have access to Plan, Play, and Participate with St Andrews Links.

Elevating the Home of Golf Experience

By increasing convenience for ticketholders – both on and off the course – , the app has become an essential part of the St Andrews Links golf experience, positioning them as a leader in digital innovation among global golf destinations.

Meaningful Impact

Enhanced guest convenience, with 55,660 in-app tee time reservation booking and management interactions.

Immediate digital presence, reaching 2,771 downloads in the first 2 weeks and 7,575 downloads since release—totaling 1,181 new accounts created.

Improved engagement, driving 24,021 interactions with digital course guides and course information.

THE RESULTS

Let the client, and the work, do the talking.

“Working with Shockoe has enabled us to deliver a mobile experience that reflects the global reputation of St Andrews Links and represents an important step in our ongoing commitment to digital innovation. Their team brought creativity, technical skills, and a collaborative attitude to help turn our vision for the Home of Golf app into a fully realised, high-quality digital product. Together, we have created an app that is intuitive, polished, and is already making a real difference for our visiting golfers and Links Ticketholders. We are delighted to continue working with Shockoe and building on this success.”

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Tom Adcock, Head of Digital, St Andrews Links Trust