PROFFESSIONAL GOLF BRAND

Golf Spectator App

Despite their loyal fanbase, the Client’s mobile app wasn’t meeting fan needs. Slow updates, app crashes, and a lack of functionality left fans more frustrated than a golfer in a sand trap. To better meet the needs of players, sponsors, and fans, the Client knew it needed a game-changing redesign to stand out and drive excitement. Doing so meant finding an agile, experienced partner who understood the golf culture, the Client’s brand, and what it takes to reignite a global fan base.

Focusing on the Fan Experience

01 THE CHALLENGE

02 THE SOLUTION

03 THE RESULTS

01
THE CHALLENGE

Shockoe and their Client partnered to define, design, and develop a fan-first product.

STEP 1

Plan, Assess and Design

Define business goals, customer needs, and digital execution plans

STEP 2

Develop, Test and Repeat

Creating intuitive, on-brand solutions, focusing on quality and scalability

STEP 3

Release and Maintenance

Supporting launch and maintenance across devices and platforms

STEP 4

Measure and Improve

Analyzing performance to optimize and enhance your digital solutions

THE SOLUTION

It was time for the Client to take a mulligan on their mobile app and re-invent it with the right partner.

Getting Out of the Mobile Rough

After completing a robust discovery phase and aligning on visual style, the Shockoe team set to work on the updated mobile fan experience. The new app includes visual elements—highlights reel and videos—to engage users upon first opening the app. From there, avid fans can follow their favorite players, keeping up with their stats, latest news, and standings.

An App as Personal as Your Swing

With the Tourcast feature, fans can navigate a 3D map of the course, tracking player shots at each hole.

To offer the same experience fans can expect from live-streaming apps like ESPN, the new app displays scores updates in near real-time, averaging 12 seconds to update against live play.

Geofencing provides visibility into concession locations, as well as access to players locations along the course. Fans can also purchase tickets to upcoming events, and explore events nearby.

Meaningful Impact

Since deployment, the Client’s app has seen incredible engagement and growth with positive feedback from both players and fans. Live event engagement is up 50% YoY since launch, and on event weekends the app sees almost 1 million fans interact with it, with a daily app usage of nearly 700,000.

Measurable impact like this highlights the importance of understanding user’s needs and creating engaging experiences that exceed expectations.

THE RESULTS

Let the client, and the work, do the talking.

“Level of camaraderie and care that we ended up having on the team. We set out to have a one-team approach, joining support and development staff together and I think we did an amazing job achieving that. Shockoe developers brought along and help train junior members of the… staff as if they were their own. That was greatly appreciated.”

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