Olly is a leading wellness brand known for its vibrant, effective, and easy-to-understand vitamins and supplements. With a mission to simplify health, Olly delivers delightfully flavored products designed to support modern lifestyles—from sleep and energy to mood and immunity. While Olly maintains a strong retail presence through partnerships with major stores, its direct-to-consumer (DTC) digital platform plays a growing role in consumer engagement, loyalty, and retention.
As competition in the wellness and supplement (VMS) market intensifies and digital behaviors evolve, Olly sought to elevate its mobile DTC strategy.
01
THE CHALLENGE
Shockoe conducted a UX/UI Design Assessment over a 2-week engagement, including stakeholder workshops, technology audits, and customer journey mapping.
STEP 1
Define business goals, customer needs, and align on existing challenges
STEP 2
Evaluate current UX / UI and the critical customer journey to identify opportunities for improvement
STEP 3
Present strategic recommendations with supporting key UX / UI screens
02
THE SOLUTION
The company recognized growing customer expectations for digital experiences—but lacked clarity on how to prioritize and deliver value.
There was no smooth transition to engage customers digitally after an in-store purchase—once customers received their products, Olly had minimal insight into whether they were using or benefiting from them.
While 80% of traffic was mobile, the experience was not optimized for retention or ongoing interaction. Rewards were hard to find and not well integrated into customer behaviors.
Based on the assessment, Shockoe provided several strategic recommendations to address improvement and innovation across the mobile DTC experience.
Vitamin Tracker App Experience:
Subscription Management Tools:
Revamped Rewards Program:
Smarter Onboarding & Recommendations:
QR Code & Scan-to-Engage Features:
Customer Retention: Personalization, subscription management, and wellness diaries will foster ongoing engagement and repeat purchases. QR and scan-based features will draw offline buyers into Olly’s digital ecosystem.
Greater Loyalty Participation: Improved rewards visibility and behavior-linked points will incentivize more consistent engagement.
Enhanced Customer Insights: Through feedback collection and user behavior data, Olly will gain a better understanding of how customers use their products.
03
THE RESULTS
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This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.