Shockoe’s Client is one of the largest employee-owned supermarket chains in the United States, operating over a thousand stores across Southeast America. This customer has a reputation for high-quality groceries, prepared foods, pharmacy services, and more. In addition to providing exceptional customer service and strong community ties, this Client has embraced digital transformation to complement its in-store experience. Its mobile app serves as a hub for online ordering, savings, meal planning, and customer engagement.
The Client’s strategy was focused on digital customer engagement and seamless commerce, but certain experiences were leaving customers confused and frustrated. For example, customers would spend time building out shopping lists within the app just to find out there was no way to submit the lists for purchase. The Client knew it was time to improve this user journey.
01
THE CHALLENGE
The Client partnered with Shockoe to develop a clearly defined and intuitive shopping experience.
STEP 1
Creating intuitive, on-brand solutions, focusing on quality and scalability
STEP 2
Supporting launch and maintenance across devices and platforms
STEP 3
Analyzing performance to optimize and enhance your digital solutions
02
THE SOLUTION
Designing an application that makes shopping a pleasure.
The strategy centered on improving first-time user activation by:
Shockoe supported development of additional features, all focused on helping customers save time and money while improving the overall brick and mortar shopping experience.
03
THE RESULTS
Our AI Success Roadmap includes our 4 Success Pillars, with custom next steps for continuing your AI journey.
This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.