Hy-Vee
Fast & Fresh Mobile App
- Client
- Sector
- Grocery & Retail
- What we did
- iOS and Android app development and back-end integration
Fast food, fuel and rewards in one app.
The challenge
Hy-Vee Fast & Fresh stores promise convenience and quality. Busy families wanted food fast without giving up freshness, and Hy-Vee wanted a mobile experience as personal as the stores: one place to order food, check fuel prices and use rewards across more than 160 convenience stores.
The build
A unified iOS and Android app, with a back-end service that connects Hy-Vee's systems to the stores. Customers pick a store by search or map, browse menus by time of day and availability, customize items, and order for immediate or scheduled pickup, in store or curbside, with live order tracking and push notifications.
They can also compare fuel prices, including EV charging and diesel, filter stores by amenities, and use rewards, deals and Fuel Saver offers. Deliverect handles order management and a content management system powers dynamic deals, on a microservices architecture.
The result
The app became a one-stop digital hub for busy families: order ahead, find the best fuel price and earn rewards in one personalized experience. Deals shown by time of day and shopping habits are designed to raise engagement, and the architecture is ready for new integrations and growth.
Project images
Questions about this project
What is the Fast & Fresh app?
A mobile app for Hy-Vee Fast & Fresh convenience stores that brings food ordering, fuel prices, store search and loyalty rewards into one place.
What did Shockoe do for Hy-Vee?
Shockoe designed and built the iOS and Android app and the back-end service that connects Hy-Vee's systems and the stores.
How does ordering work?
Customers pick a store, browse the menu, customize items and choose a pickup time, in store or curbside, then follow the order with live status updates and push notifications.
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