Anderson’s Masonry Hearth & Home has built a reputation on exceptional customer service, premium fireplaces, stoves, and outdoor living solutions. Known for its knowledgeable staff and hands-on showroom experience, Anderson’s helps homeowners and contractors bring warmth and design to residential and commercial spaces across the region. As a leading provider of gas-burning fireplaces and other hearth products, Anderson’s Masonry Hearth & Home wanted to improve the way customers explore and visualize their offerings.
Traditional methods—printed brochures & showroom displays—made choosing the right fireplace for unique home environments a challenge for customers.
01
APPROACH
Anderson’s and Shockoe worked side by side to create an innovative yet practical solution.
STEP 1
Define business goals, customer needs, and digital execution plans
STEP 2
Creating intuitive, on-brand solutions, focusing on quality and scalability
02
IMPACT
While Anderson’s had a broad product catalog and a strong in-store presence, helping customers visualize how a specific fireplace model would look and fit in their home remained a persistent challenge.
Shockoe and Anderson’s collaborated to develop a lifelike Augmented Reality fireplace visualizer that delivered an immersive, intuitive experience for customers to use from anywhere. This tool empowered both customers and sales representatives to explore the full range of fireplace options in real-time, with realistic placement that considered scale, space, and aesthetics.
High-resolution 3D imagery that displayed fireplace models true to size in any room.
Mobile accessibility so customers could use the tool with a smartphone or tablet, whether at home or in-store.
Dynamic product catalog access, replacing the need for multiple brochures.
User-friendly interface that allowed easy switching between models, styles, and placements.
Increased buyer confidence: Customers could now see exactly how a fireplace would look in their space, reducing decision fatigue.
Enhanced sales efficiency: Sales staff could quickly showcase the full product line.
Stronger customer engagement: This experience resonated with modern buyers, particularly those who prefer digital decision-making tools.
Competitive differentiation: Anderson’s now leads in customer-facing technology in the regional hearth and home industry.
03
EXPERIENCE
This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.