Anderson's Masonry Hearth & Home
AR Fireplace Visualizer
- Client
- Sector
- Hearth Retail
- What we did
- UX and UI design, 3D and augmented reality app development, and testing
See the fireplace in your home before you buy it.
The challenge
Anderson's is a locally owned hearth retailer in Montana with one of the largest showrooms in the state, and more than four decades of experience. Choosing a fireplace still meant brochures and guesswork. Customers could not picture a model in their own room, and sales staff had to rely on printed material, which could misrepresent a promotion or a product.
The build
An augmented reality app for iPad that places true-to-scale 3D fireplace models in a customer's own room. Customers and staff switch between models, structures and finishes, favorite the ones they like, capture images, and save a visit summary to download or email. A product catalog replaces the stack of brochures.
The result
Buyers see exactly how a fireplace fits their space, which builds confidence and reduces decision fatigue. Staff can show the full product line quickly, and the tool gives Anderson's a customer experience few regional competitors offer.
Project images
Questions about this project
What is the AR Fireplace Visualizer?
It is a tablet app Shockoe built for Anderson's Masonry Hearth & Home. It places true-to-scale 3D fireplace models in a customer's own room through the tablet's camera, so they can see a fireplace in place before they buy.
Who uses it?
Customers exploring fireplaces at home or in the showroom, and sales staff who use it to show the full product line without printed brochures.
What can customers change in the app?
They can switch between fireplace models, structures and finishes, move and resize the placement, favorite the ones they like, and capture images. They can also save a visit summary to download or email.
Which devices does it run on?
The app is built for iPad. Anderson's can use it in the showroom and take it to customers' homes.
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