As a rapidly growing pet resort chain, Pet Paradise needed an easier way for owners to book stays for their furry friends. Together we designed an intuitive, easy-to-use booking app that’s the cat’s meow.
Less hassle, more play time
Pet Paradise had been relying on an outdated booking system that left pet owners confused with the process and instead calling their locations directly to book services. This led to higher-than-expected call volume and a less than five-star experience for pet owners. The team knew owners needed an easier and faster way to book boarding, grooming, vet care and day camp stays for their pets.
Tail wagging good user experience
After reviewing leading booking software across industries, we designed a new mobile app for Pet Paradise customers that blends industry best practices for a first-rate booking experience. The new mobile app allows owners to save pet information for faster booking, and make reservations directly through the mobile app. The on-screen step-by-step guide meant an intuitive and straightforward process for owners on the go.
Quality metrics to bark at
Since the app’s launch, Pet Paradise has seen a 30% YoY reduction in calls for booking reservations, and in turn, nearly half of all Pet Paradise bookings are made through the online or mobile booking solution. What’s more, users are spending more when they book, Pet Paradise has seen a 12% increase in add-on services since the app was launched.
“The new app for Pet Paradise is amazing! Just used it to book my dog’s day camp…so much easier than the old website. Actually made reservations one-handed while walking my dog!”
– App store review