strategy
The Product Strategy Process Part 2

The Product Strategy Process Part 2

Part one of the Haptic Feedback series on product strategy began a discussion on what product strategy is, and the role it plays in successful digital solutions. Returning for part two, members of Shockoe’s product strategy team Chandler Tyler, Mason Brown, and Toz...

The Product Strategy Process Part 1

The Product Strategy Process Part 1

While digital transformation has long been a buzzword, the past few years have seen a marked change in the digital expectations across industries. Anticipating and meeting consumer needs means developing the right product strategy to guide your digital work before a...

The Design System: The Hero Your Brand Needs

The Design System: The Hero Your Brand Needs

The Case for Design Systems Maybe you want to build a design system. Maybe you don’t. Maybe you have no idea what one is. Regardless of where you’re at on the scale, you need one. Does your life depend on it? Well, no probably not. But does the success of your product...

Creating the Right Time for Emerging Technology

Creating the Right Time for Emerging Technology

It seems like all companies today are trying to find a way to incorporate augmented reality, voice, machine learning, or IoT into every technology product. Promises of systems and applications that can improve customer engagement, boost business optimizations, and...

A Summer of Interning: What we Learned @ Shockoe

A Summer of Interning: What we Learned @ Shockoe

Our Shockoe family is comprised of people with different skills, talents, and backgrounds — we know it's what allows us to grow and learn as a team. It's for this reason that our internship program took on a different shape this year. Thanks to the prep...

Adjustments to Your Bank’s UX Strategy

Adjustments to Your Bank’s UX Strategy

Among the sea of social media apps, news apps, and photo book-making apps I use - I have three kids! -  is my mobile banking app. I bank at a "traditional" or "retail" bank, meaning it has branches, versus an online-only bank. That being said, I never go to a branch....

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