Back in the day, when life was simple and technology was limited, dairy producers would keep track of their herds by using journals or notebooks. As time as passed, adoption of computer software increased where data could be entered, but only after jotting it down on the farm first. Nowadays, there is mobile technology everywhere and there are apps out there to support all kinds of activities – including dairy farming.
How convenient is it for a dairy producer to take his phone or tablet anywhere to keep track of his/her herd? Well, to keep to a one-word answer – “extremely”. Not only is it a time savings by not having to log something on a piece of paper and go back and enter it onto a computer, it’s the convenience of having the information with you all the time.
Here at Shockoe, we have had the opportunity to work closely with a couple of clients to build apps for the dairy farming community. As part of the process, we had conversations with the future users of the app (dairy producers, veterinarians, and animal technicians) to learn how they use their existing software and what was missing.
As we traverse through the mobile development lifecycle with our clients, our product management practice focused on a few key main areas to ensure we meet our client’s needs:
1. User Experience
If users open the mobile app and don’t feel like there is any value for it, they will quickly delete and continue to use something else. The app needs to have the functionality to allow the users to accomplish their tasks, but also be structured in a way for easy navigation and reliable performance.
Albert Einstein: “Everything should be made as simple as possible, but not simpler.” This and the principle, KISS, that has been around since the mid-1900’says it all. If a mobile app is not intuitive and easy to use, it will not be used – even if it on a device being carried around all day.
If data or user information is not protected, the app is a huge failure. Users need to know the mobile application they are using is safe to use. This means securing the code, securing the device, securing the data, and securing the transactions.
What is the most common functionality used in the mobile application? Which functionality is the least used by users? How long are the sessions for a user? Answers to these questions and feedback from the users, help determine what enhancements can be made for future versions. It just doesn’t stop after the mobile is pushed out to the stores, monitoring and evaluating needs to occur.
Dairy producers, vets, and technicians need the ability to access information about their animals, update data, and also perform various functions throughout the day. Following these key elements and working closely with the users, allows us at Shockoe to deliver a high quality mobile experience.
There’s a reason the stereotypical image of a software developer is a slovenly mess, a large mass in a black t-shirt covered in potato chip crumbs, the reason being is it’s often true. And while we can’t prevent the ever-growing threat of black t-shirt wearing, we all do our best to keep those black t-shirts themselves from being ever-growing. Here at Shockoe we incorporate several exercises into our daily routine that we hope will improve our overall health. Collectively this is known as the Shockoe Wellness Program.
To keep our metabolisms engaged and the blood flowing through our brains, we’ll often take a stroll along the canal walk near the office. It’s also a great way to unplug from work for a little while and come back to any problems or tasks with a fresh mindset. Inside the office, ping pong is another great outlet to work through bugs and raise our heart rates. And for anyone who doubts the ability of ping pong to raise your heart rate, you’ve clearly never seen the crazy wall and ceiling shots we try every day and the mad dash of our developers to recover the balls as they go flying into the kitchen or under desks.
However, when you work in a profession that has you sitting and looking at a computer screen for eight hours a day, fitness is only one of your concerns. Here at Shockoe we incorporate several exercises throughout the day to help preserve our posture and eyesight. There are two main problems that face those who sit down for a living: forward head posture and anterior pelvic tilt. Speaking generally, from a blenderized knowledge of several internet tidbits, forward head posture comes as a result of, among other things, staring at a screen and inclining one’s head forward. Anterior pelvic tilt means that one’s hips have rotated forward, as a result of weakened hamstrings and abs and tightened lower back and quads due to sitting for long periods of time. To counteract forward head posture, we perform a series of neck exercises 2-3 times a day. Here is the video guide that we follow for these exercises. Vastly more information than I could ever provide about anterior pelvic tilt and the ways to counteract it can be found here, though the exercises that we tend to perform are the quad stretches and occasional stomach vacuums.
To help improve our eyesight, we utilize the 20-20-20 rule, which states that if you spend a lot of time looking at something directly in front of you (e.g. a computer screen), every 20 minutes you should look at something 20 feet away for 20 seconds. It also helps to roll your eyes and blink a lot during these breaks.
Shockoe Bods, a sub-branch of the Shockoe Wellness Program, is also very near to our hearts. It was through the Shockoe Bods program that we began a quest to each be able to do 100 pushups. For a while, every morning after our stand-up meeting we would crank out huge sets of pushups. However, we soon found that this was tightening our pecs and making us hunch over at our computers. We needed to add a complementary back exercise as well, so we hung a pullup bar near the bathrooms and encouraged people to do as many as they can every time nature called. For some, “as many as you can” was less than one, and that was perfectly ok. The prevailing wisdom is if you can’t do a pullup, simply hang on the bar for as long as you can, and the first pullup will come after being able to hang for 45 seconds.
All this may seem like a lot, but in total it may add up to ten minutes every day, which, in my opinion, is worth it to not be hunched over a walker by the time I’m 30. Every developer at the office is a huge fan of Bojack Horseman, and to paraphrase a touching moment from this past season: “It gets easier, but you have to do it every day. That’s the hard part.”
We have one word for you:
The roar around the arrival of Apple’s latest version of their market-dominating tablet drowned out pretty much anything else tech in the last few weeks. Even the buzz at SXSWi had a distinctly “when will I get my hands on my new iPad?” character. Most of the big voices in mobile that we follow came home fast from SXSWi so they could crack open the shipping boxes on their new iPads.
Pete Cashmore of Mashable said this about his iPad3 on Facebook:
It’s certainly worth getting if you have an iPad 1, but if you have the iPad 2 it’s probably only worth the upgrade if you use it a lot … Or if you work in the tech industry and are expected to know about these things!
And speaking of iPads, the company that designs that tablet’s chips has designs on something else:
ARM wants to crush Intel
Who is ARM, you might ask? If you’ve got a mobile device, it probably has an ARM chip in it. The British chipmaker has gone on record that their goal is to snag 60% of the microprocessor market. They’re currently at 30%, which isn’t bad for a company that most people have never heard of. Our bet is that Intel has heard of them. There’s a good piece CNN Money about ARM and its plans for world domination. We love mobile tech. We also could love the idea of investing in ARM’s stock, particularly based on their established track record and their audacious-but-achievable goals. [Just an observation, not investing advice!]
Samsung: there’s a camera for that?
Samsung has rocked the Android smartphone space, and they’re now looking at creating stand-alone Android-enabled cameras. Obviously, they’re already in the smartphone camera space given that they include cameras on their smartphones, but we’re looking forward to seeing what an Android camera from Samsung might look like. Would make sharing high-quality pictures on Tumblr, Twitter, and Facebook easier than ever.
Got a trend you’re watching? Let us know!