Let me answer the first question first. Yes, your business does need a mobile strategy.
Does this mean developing an “app”?
App development can be expensive ~ $10K and up per app is not unusual. “Native” apps (apps that run directly on a mobile device and can run without a live network connection) typically cost cost more than a so called “web” app, which is often just a web-site designed to look good on a smaller screen. While native apps are much loved by users for their excellent performance and polished “look and feel,” sometimes the less expensive web app might be a better choice. As with any good business decision, making the right decision requires a thoughtful analysis of your target user group, your business goals, your budget, and the extent to which mobile technologies compliment your existing legacy systems and the data they contain. In the finally analysis, the decision to invest in mobile technology is a business decision and not a technology one, and all the rigors of good business apply.
Business rigor sounds, um, corporate. Bureaucratic. Stifling. What if I am an entrepreneur with a great idea for an app? Do I still need to get mixed up in all that blah, blah, blah?
Yes. You do.
Your app is not your business ~ your app is a business enabler. It is just one componant in a business ecosystem that you must rule. Just getting the app developed is only one part, albeit a key one, of your overall go-to-market business strategy. Creating the value people are willing to pay for is the superior goal, and that means being everywhere in your app’s “space” ~ blogging, podcasting, network marketing, affiliate marketing and all the rest.
Rule your space! If you don’t, your app will join the crowd of millions bobbing in a sea of app flotsam, waiting to be found. Good luck with that. You will have invested, but the returns will be meager.
So where do you start? I am old school in a new world order ~ I still believe in taking the time to develop a business plan, starting with your financial model. Model several different mobile monetization strategies ~ there are at least five that I know of. If your model, however tweaked, does not “Show You the Money,” then move on.
Need help with a business plan? All kinds of help exists, often for free. I steer folks to their local Chamber of Commerce or government Small Business Development Center. It is common for those organizations to offer business planning classes and even free business planning software. The written results don’t have to be an 800 lb tome, but the “back of the napkin” biz plan is a romantic myth. You get out what you put in, and you should at least have a one page executive summary of your business plan written out so that developers like us can “get it” with a five minute read.
OK ~ enough preaching for one day. We at Shockoe stand ready to help you, however you may need it, with services ranging from business planning to mobile development to backend integration. Whatever your mobile strategy is, get out there and rule!