In our world of interconnectivity, businesses can no longer hide from their consumers who are demanding more insight where their goods come from. Developing transparent information systems and processes to communicate sustainable supply chain practices to...
We're heading back to Boston! From August 19 - August 22, Shockoe will be attending and speaking at eTail East in Boston, Massachusetts. About eTail eTail is where the top minds in retail meet, collaborate and learn about what's disrupting the industry today and...
We are packing our bags and heading to Las Vegas! As we continue our campaign to connect more enterprise retailers with the right mobile strategy, we are excited to be able to meet with so many at Shoptalk; one of the premier retailing events to discuss everything...
As an extension of your brand, your mobile app should have its own distinct voice that communicates authentically with your consumers. Considering the major drivers of ‘how’ and ‘why’ consumers interact with your app will inform the most authentic way for your brand...
With the plethora of mobile apps available, most consumers assume that their preferred brands have one available. A recent study found that 57% of consumers want to interact through mobile with brands to which they’re loyal. This has some big implications about how...
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