A.C. Moore Case Study

Supply chain transparency:

The key to growing brand loyalty 

Changing customer expectations are a big part of these tectonic shifts. Recent survey data from supply chain and  C-level executives shows that:

  • 55% say their customers expect more personalized products 

  • 54% say their customers expect real-time updates or tracking. 

  • More than half are tailoring their supply chain processes to satisfy different customer segments.

E-commerce sellers, marketplaces, and new tech-savvy delivery platforms are blurring the lines of the formerly clear-cut categories of “consumer,” “retailer” and “manufacturer”, completely reimagining the retail supply chain.

Here we lay out how creating transparency in this process can create lasting ROI.

Changing expectations

Creating transparency

Customers increasingly want increased supply chain transparency -- precise communication on service expectations and product locations, access to appropriate updates, and control over delivery and return choices. The way to meet these heightened expectations is to create end-to-end supply chain prediction and orchestration with enabling technologies such as:

See how we helped A.C. Moore >>

J.B. Hunt Case Study

RFID & Bluetooth

- RFID optimizes a company’s ability to provide customers with generous information on every individual product by using item-level tagging and tracking through waypoints along product delivery routes. This allows supply chain officers to effectively manage forward-deployed inventory down to the final available unit.

-  Bluetooth is designed to operate wireless equipment including hands-free headsets, plus allow digital downloads between devices and a connection with the interface of vehicles. Importantly, it can operate without any reliance on Wi-Fi. Private frequency is always available to users, with security robust enough to be classified as “government-grade.”

The birth of IoT and the thousands of sensors deployed across the supply chain have given CPG companies and retailers the ability to see products as they flow through the supply chain from raw materials to work in process, to production-ready goods, to orders arriving on customer doorsteps. The deployment of IoT in supply chains via sensors and the ability to read, analyze and act on machine-to-machine communication is essential to keeping up with the ever-expanding capabilities of large e-commerce companies.

Internet of Things (IoT)

Check out what we did for J.B. Hunt >>

By using your own customer data sets to discover unmet customer needs; you can design and tailor your supply chain processes to wildly exceed these customer expectations. Utilizing these retail supply chain insights you can make investing in the reinvention and digital enablement of your supply chain your priority. Using these available technologies to align with current customer expectations, you can overcome supply chain challenges and earn serious customer loyalty points along the way.

Want to learn more about integrating technology to boost your supply chain transparency and create customer loyalty?

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