Retail is evolving quickly due to changes in technology and consumer behavior. E-commerce is booming, with about 58.4% of working-age internet users shopping online every week. But even with its popularity, 56% of shoppers still prefer visiting a physical brick-and-mortar store before purchasing online. Contrary to what had been anticipated, the e-commerce space isn’t taking over physical retail storefronts – the two are merging, and businesses moving with this new trend are rising to the top.
Today’s digitally savvy consumers expect the shopping experience to flow easily from one location to another and from one device to another. The customer journey is continuous, dynamic, and accessible, and omnichannel excellence is key to unlocking growth.
A unified, seamless omnichannel approach provides consumers with a more holistic experience, allowing them to shop across multiple sales channels, including wholesale stores, physical stores, and online, using their mobile phones or laptop.
Companies transitioning to modern technology with API-driven and cloud-native systems, like Best Buy and Tire Discounters, are already reaping the benefits of the omnichannel model via BOPIS and modern POS systems – serving the needs of customers better and driving growth and revenue.
Attempts to integrate updates or add new features to antiquated traditional, monolithic, legacy platforms often result in glitches and downtime. Many users are quickly realizing the importance of a platform that allows for agile development and that innovation is critical to survival.
Using the latest tech solutions is a strategy that has helped many companies evaluate customer satisfaction. For example, Shockoe has helped improve the grocery experience with an in-store kiosk app that promotes surveys.
If you want to take full advantage of technology in retail, schedule a call.
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