Southeastern Grocers

Southeastern Grocers


Eggs? Check. Milk? Check. Butter? Check. An easy to use app that makes saving money on groceries simple and intuitive? Check.


Southeastern Grocers is the parent company and home of Winn-Dixie, BI-LO, Harveys, and Fresco y Más grocery stores—together they make the fifth-largest supermarket chain in the U.S.

For many consumers groceries are seen a commodity, and finding the best deal often takes precedence over grocery brand loyalty. With that in mind, SEG knew that they needed to find a way to build brand loyalty through customer engagement, helping their customers feel like they would “never miss a deal.”


In order to present themselves as a partner in the retail process, SEG knew that they needed all of their digital channels to reflect their commitment to advocating for their customers. They wanted to make sure that their customers would “never miss a deal.” Though this might sound simple, it turns out that managing customized promotions across a variety of digital media requires some pretty sophisticated UX and technology considerations. SEG challenged Shockoe to help them develop and implement a comprehensive digital presence that would successfully build brand loyalty with their customers.


Shockoe has partnered with SEG since 2014 to assist them with digital strategy, UX and UI design, performance and analytics, and development and integration. By tailoring the digital presence to meet the customer needs across all channels, the customer experience has become more seamlessly connected to the brands, thus increasing brand loyalty and customer retention.


In early 2018, SEG reported their most coupons clipped in a single month. With our help, SEG is making good on their promise to their consumers that they will “never miss a deal.”

Process & Approach

Given the extended engagement with the client, Shockoe has used a variety of processes and approaches, depending on the nature of the specific engagement. Some of those specific projects have included:

  • Creating an overarching digital experience strategy
  • Re-designing, architecting, and developing all public facing websites and flagship mobile applications
  • Implementing a new offers and rewards program (American Express Plenti)
  • Integrating in-store hardware, physical cards, and customer data with new digital experiences
  • Implementing a comprehensive analytics program
  • Launching digital initiatives for their new brand, “Fresco y Mas”

Features & Technologies

  • Multi-banner mobile app
  • Multi-banner responsive site
  • Digital offer platform
  • Store locator
  • Plenti customer rewards
  • Ability to create a shopping list
  • Push notifications
  • Custom profile creations
  • iOS and Android
  • Axway Appcelerator Platform
  • Plenti by American Express
  • Akana (Prev. SOA)
  • Google Services
  • Sitecore CMS
  • Azure Cloud
  • Push Notifications (GCM/APNS)
  • Toshiba Point of Service

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