An app to learn on the go

When fast changing inventory began bogging down sales at T-mobile, Shockoe helped gamify the learning experience.

Enabling a sales force

Representing one of the nation’s largest cellular telephone providers, T-Mobile sales associates faced a challenge in the era when flip phones gave way to a vast new assortment of mobile devices. T-Mobile needed to boost its employees’ command of this broadening field of products and their unprecedented range of capabilities.

Training technology from the ground up

The international telecommunications company sought a mobile training tool that would help sales associates sharpen their knowledge of device features while interacting with customers on the sales floor. With this goal in mind, T-Mobile partnered with Shockoe.

Because the fundamental objective of this project was to enhance knowledge among employees, Shockoe developers proposed the design of an application that would introduce the motivating element of friendly competition into the learning process.

With an extendable platform that integrated with T-Mobile’s Learning Management System, the Shockoe team created a game that would impart relevant knowledge. The back-end system, which the team built in node.js, would facilitate management of the application through a web-based Content Management System.

Tools to enable growth

Employees could use the tool to familiarize themselves with products, test their learning progress, and measure their scores against their colleagues’ scores. The back-end system would allow managers to track their employees’ scores and to update information.

“With the Shockoe team, it was extremely open and organized. They knew what they needed to get done and by when. They knew what they needed from us and what we needed to learn. They were very structured but they were so incredibly flexible.”

– Gary R., Curriculum Manager, T-Mobile –

T-Mobile’s partnership with Shockoe produced an application that sales associates could keep at their sides while engaging or waiting on customers. Replacing paper manuals and an older learning system that isolated employees while they studied, the new mobile tool offered staff an interactive training experience on the very sales floor they were representing.

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iOS | Mobile Sales


iOS | Mobile Sales

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