VACU

Choosing a local bank doesn’t have to mean sacrificing the latest and greatest tech. Attractive and intuitive credit card management is just one of the ways we’ve helped VACU provide customers with an extraordinary banking experience.

Background

There’s a reason that VACU has been around for 90 years

They’ve made a point of putting their members first, always. It’s what’s helped them become one of the 55 largest credit unions in the country. With the shift to digital banking, VACU knew that their member-first priority had to stay front and center. This meant adding features that members were requesting while making sure that those features worked well and were easy to use. When it comes to managing personal finances, even the slightest hiccup could mean consumers lose trust in the overall brand. With that in mind, VACU knew that offering new features such as digital card management had to be done in a way that would provide value and increase brand loyalty.

Challenge

VACU’s existing native mobile app offered limited customization options and made integration of new features very difficult. Despite wanting to provide the most modern experience for its customers, VACU was worried that their customers might perceive these limitations as inaction.

VACU came to Shockoe to determine if it would be possible to integrate new features into their existing app in a way that would offer a seamless customer experience. Specifically, they wanted to build a set of modern credit card management tools that would provide their customers with a secure, flexible, and enjoyable user experience.

Solution

VACU partnered with Shockoe to define, design, and develop a credit card portal that seamlessly integrated into their existing mobile app and website. New features also allow users to report cards lost or stolen, activate a new card, transfer a balance, turn a card on/off, see statement balances, and track payments and rewards.

Results

If you’ve seen any of the most recent VACU ads on Television, you’ll know VACU shares Shockoe’s excitement of the newly deployed card portal — it’s really cool.

As a result of our speed and the success of the design, VACU has expanded the scope of our relationship, and we are now in the process of expanding the card portal and proving out the value of an agile workflow to the business. Be on the lookout for some cool new digital experiences from this great group of people.

Process & Approach

Shockoe’s design and strategy team conducted a competitive analysis to develop a UX strategy consistent with the brand goals. Shockoe then worked with VACU’s internal team to develop an API strategy, improve development practices, and assess security considerations. These processes set the foundation for the creation of the new credit card portal, allowing the new tools to seamlessly interface with the existing technology stack. Shockoe’s development team used Google’s Angular Javascript framework, which allowed the new card portal to mimic the look of the current app.

Features & Technologies

  • Credit card on/off
  • Pay credit card balance
  • Redeem cash rewards
  • View transaction history
  • Submit travel memo
  • Bootstrap
  • Google Analytics
  • Fiserv

Ready to chat about your next great app?

Give us a shout! We’re excited to get things going.