Southeastern Grocers

Winn-Dixie App – BiLo App – Harvey's App – "Never Miss a Deal!"

About Southeastern Grocers

Southeastern Grocers is the parent company and home of Winn-Dixie, BI-LO, Harveys, and Fresco y Más grocery stores – together they make the fifth-largest supermarket chain in the U.S.

Shockoe has built a partnership with Southeastern Grocers dating back to 2014, when originally hired to develop the Re-Branded Mobile Experience for Winn-Dixie, focused on store offers/discounts, shopping lists, and customer loyalty rewards. To date, Shockoe has supported all of SEGs Brands with Mobile Strategy, User Experience, Design, Performance & Analytics, App Development and Integration. SEG counts on Shockoe as a strategic partner for all Digital Initiatives.

The Challenge

Under new Creative and IT leadership, Southeastern Grocers was looking to make an impact in the grocery store business through a new digital platform. Southeastern executives were focused on creating an intuitive digital platform based on a simple customer promise – “Never Miss a Deal” Simple as it sounded, this premise revolved around customizing deals specific to customer shopping habits and behaviors. It also meant that all digital mediums, including the Flagship Mobile Apps, Websites, Digital Flyers/Cookbooks, and Rewards Programs needed to be refreshed.

The Solution

Shockoe created unique digital experiences to ensure customers never missed a deal, engage with the brand based on their specific location in relation to their store, and can take advantage of rewards. Features were also added to create personalized shopping lists including scan functionality, custom profiles, and personalized digital coupons based on each customer’s unique shopping habits. Southeastern Grocers continues to partner with Shockoe to refresh digital solutions beyond mobile apps to meet the ever-changing needs and demands of their customer base.

Interested in learning more? Download our PDF!

Very professional and able to explain everything and give us good opinions on best practices in lots of different areas.

IT Manager, SEG

Key Features

  • Multi-Banner Mobile App
  • Multi Banner Responsive Site
  • Digital Offer Platform
  • Store Locator
  • Plenti Customer Rewards
  • Ability to create a Shopping List
  • Push Notifications
  • Custom Profile Creation

Key Technology

  • iOS and Android
  • Axway Appcelerator Platform
  • Plenti by American Express
  • Akana (Prev. SOA)
  • Google Services
  • Sitecore CMS
  • Azure Cloud
  • Push Notifications (GCM/APNS)
  • Toshiba Point of Service

Interested in what it would take to kick off your project?

Our experience and core services include strategy & transformation, user experience & design, mobile application development, and API management.