The Caribou Coffee® Mobile App

 

About Caribou Coffee

Caribou Coffee is a specialty coffee retailer operating in 500 coffeehouses worldwide. Caribou partnered with Shockoe to improve the in-store and digital experience with a mobile app while keeping the coffee house experience customers came to love.

The Challenge

Caribou Coffee was facing several issues with the original version of the app, including poor architecture, security concerns, and several bugs that prevented users from trusting the brand and using the app.

Caribou Coffee was searching for a strategic partner that was positioned to re-create a better mobile experience through mobile strategy, design, re-architecture, and development.

The Solution

Shockoe conducted an in-depth review of the architecture, not only for the app but also Caribou’s API Management, Service Bus, Customer Relationship Management, Loyalty Rewards System and all other points of integration. This was important to ensure the correct systems were in place to support the business goals and app experience. Through this assessment, enhancements were identified to improve the app’s user experience and processes to ensure customer data was protected. Shockoe created an overall strategy and approach to accomplish the identified opportunities, as well as built technical documentation of the current system and future processes.

Interested in learning more? Download our PDF!

 

Key Features

  • Digital Offer Platform
  • Store Locator
  • Customer Rewards System
  • Specialty Drink Ingredient/Makeup Tracking
  • Social Sharing
  • Push Notifications
  • Custom Profile Creation

Key Technology

  • iOS and Android
  • Axway Appcelerator Platform
  • Custom Loyalty
  • Microsoft Azure
  • Microsoft Dynamics CRM
  • Sitecore CMS

Interested in what it would take to kick off your project?

Our experience and core services include strategy & transformation, user experience & design, mobile application development, and API management.