Anheuser-Busch Virtual Tour Experience AppShockoe created a cross platform mobile app for world’s largest brewing company that provided a richer tour experience, drove higher attendance at the St. Louis Biergarten, integrated with Beacons for Tour Specific Augmentation and included food and beer pairing suggestions for post tour information
Anheuser-Busch is a major alcoholic beverage producer in the United States, creating their products at 12 breweries located throughout the country. They work closely with more than 500 independent wholesalers to provide exceptional service to retailers.
Anheuser-Busch is also an industry leader in promoting alcohol responsibility and environmental and agricultural preservation.
Anheuser-Busch did not have the internal resources to develop native mobile applications from the ground up so Shockoe partnered with Appcelerator and MuleSoft to deliver solutions for both Android and iOS devices. In addition to the cross-platform solution the company was also looking for a way to extend their brand through their app, Shockoe focused on the following challenges:
- Provide a richer tour experience
- Brewery tour reservation system
- Driving more attendance at the St. Louis Biergarten
- Integration with Beacons for Tour Specific Augmentation
- Food and Beer Pairing for post-tour information
Anheuser-Busch did not have the internal resources to develop native mobile applications from the ground up so Shockoe partnered with Appcelerator and MuleSoft to deliver solutions for both Android and iOS devices.
In addition to the cross-platform solution the company was also looking for a way to extend their brand through their app, Shockoe focused on the challenges and deployed a team of developers to integrate with the new services tier built by the MuleSoft Team and build the Android & iOS applications.
The app featured an illustrated, yet accurate brewery map, brewery tour amenities, and configurable alerts. Both applications use cutting-edge Beacon technology to deliver bonus attraction content to guests as they get near attractions.
Interested in learning more? Download our PDF!
- Tour center information
- Biergarten beer and food pairing suggestions
- Biergarten virtual tour, tour beacon integration, and paid tour check-in
- Local area attractions and a map of local area
- My account and loyalty rewards
- On-site shopping information and a link to online gift shop
- Visitor analytics and demographics
- Social Sharing
- Appcelerator Platform
- Apple iOS SDK
- Google Android SDK
- Beacon Integration
- RESTful web services with MuleSoft
- Active Directory
Interested in what it would take to kick off your project?
Our experience and core services include strategy & transformation, user experience & design, mobile application development, and API management.