--- title: "Wounded Warrior Project: MyWWP | Shockoe" description: "How Shockoe helped Wounded Warrior Project measure adoption, engagement and App Store presence for MyWWP, its digital hub for veterans and families." canonical: "https://shockoe.com/our-work/wounded-warrior-project/" --- # MyWWP > How Shockoe helped Wounded Warrior Project measure adoption, engagement and App Store presence for MyWWP, its digital hub for veterans and families. [← All case studies](https://shockoe.com/our-work/) Wounded Warrior Project Client *Wounded Warrior Project* Sector Nonprofit What we did Analytics consulting, measurement plan, dashboards, and App Store optimization *A tablet held in two hands showing the MyWWP App Store graphic, One place for you and your WWP community.* ## Turning app data into clear decisions. ### The challenge Wounded Warrior Project provides direct services to more than 300,000 post-9/11 veterans and their families. MyWWP is its digital hub for veterans and families, serving 200,000+ people. To make it succeed, WWP needed robust analytics, but it was unclear which metrics to track and how to align them with its goals. Data was spread across reporting tools, success benchmarks were not defined, and its App Store presence needed ongoing attention. ### The build Analytics consulting in two phases. First, a success workshop, an assessment of the existing analytics with a gap analysis, then a measurement plan and custom events for community activity, direct messaging and program engagement. Second, ongoing consulting: dashboards for adoption, retention and engagement, regular reporting and review meetings, training, review responses, and App Store optimization with listing copy and release notes. ## The result WWP defined targets such as 40% of warrior members using MyWWP, double the adoption rate of its previous tools. Dashboards and metrics let WWP monitor return usage, feature adoption and community participation, and consolidated reporting helps marketing, product and operations teams track progress against shared benchmarks. Ongoing keyword optimization, ratings management and release updates support discoverability and trust. * 118,000+ Engaged sessions after launch * \~4 in 10 Users returning weekly or monthly after launch * 12 Screens viewed per session on average ## Project images * *A MyWWP App Store graphic with the Wounded Warrior Project logo and the headline One place for you and your WWP community.* * *A MyWWP tablet screen asking which kinds of activities the member is interested in, under the headline Create a personalized experience.* * *A MyWWP tablet screen listing nearby and virtual events, under the headline Connect with other warriors or registered family members.* * *A MyWWP tablet screen of event and program listings, under the headline Stay current with Wounded Warrior Project events and programs.* * *A MyWWP tablet screen showing suggested people to connect with, under the headline Communicate with people directly or in group forums.* * *A MyWWP tablet privacy settings screen, under the headline Easily control your privacy settings.* * *A MyWWP tablet screen explaining how to find, connect and chat with other members.* * *A MyWWP App Store graphic with the headline Explore the Wounded Warrior Project network.* ## Questions about this project ### What is MyWWP? MyWWP is Wounded Warrior Project's mobile and web hub for veterans and their families. It brings services, events and resources together in one place and serves 200,000+ people. ### What did Shockoe do for Wounded Warrior Project? Shockoe provided mobile analytics consulting: a success workshop, an assessment of the existing analytics, a measurement plan with custom events, dashboards and reporting, and App Store optimization. ### What did the analytics track? Adoption, retention and engagement, plus custom events for community activity, direct messaging and program participation. ### How was the App Store presence improved? Shockoe monitored keywords, rankings, downloads and ratings, helped respond to reviews, and drafted copy for store listings and release notes. ## More in Consumer & Retail [All case studies](https://shockoe.com/our-work/) Publix ### Grocery Ordering and Savings App From shopping list to checkout. 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