# Careers Website Redesign > How Shockoe researched and designed a careers site for a leading logistics company, with pages for students, veterans and diverse candidates. [← All case studies](https://shockoe.com/our-work/) A Leading Transportation & Logistics Company Sector Logistics What we did Research, UX design, accessibility guidelines, and design documentation *A person at a desktop monitor viewing the application process page of a careers site design, with parked semi trucks behind.* ## A careers site designed around the candidate. ### The challenge A leading transportation and logistics company felt its careers site was outdated and unattractive, which made it hard to compete for top talent. Interviews confirmed it: the site was overwhelming and hard to navigate, and its content was thin. The company wanted more applications from students, military veterans and diverse candidates, a site that matched the recruiting experience of other large employers, and a site that met accessibility guidelines. ### The build Shockoe started with research: competitive analysis, conversations with recent hires, and personas and user journeys for the audiences the company most wanted to reach. We then mapped the site, built wireframes and prototypes, and tested them with users before moving to responsive high-fidelity designs. The designs cover pages for students, military veterans and diverse candidates, job search results and job details, the application process, and a talent community. Accessibility guidelines and annotated documentation went to the company's developers, designers and content creators, so the new experience was ready to build and could be implemented consistently. ## The result Designed to surface relevant content faster, keep candidates on the site longer, and move more students, veterans and diverse candidates toward an application, with accessibility built in from the start. The documentation leaves the company's own teams ready to build. ## Project images * *A students page design on a desktop monitor, with a photo grid of college students and a section on internship programs by field.* * *A job search results page design on a desktop monitor, with filters on the left, a list of matching jobs, and application help on the right.* * *A job details page design on a desktop monitor, with the role title, a description, responsibilities, qualifications and Apply Now buttons.* * *An application page design on a desktop monitor, on step four of four, where a candidate reviews attached documents and details.* * *An upcoming recruiting events page design on a desktop monitor, with a monthly calendar and an event search bar.* ## Questions about this project ### What did Shockoe deliver for the careers site? Research, design and documentation: competitive research, personas and user journeys, wireframes and prototypes, user testing, responsive high-fidelity designs, accessibility guidelines, and annotated documentation. The package is ready for the company's teams to build. ### Who was the site designed for? Active and passive candidates, with a focus on students and recent graduates, military veterans, diverse candidates, and experienced professionals in engineering, technology and maintenance. ### How were the designs tested? Prototypes were tested against scripts for a recent graduate's job search and an experienced professional's job search, with people outside the design and development team. The findings shaped the final designs. ### What accessibility standard did the designs follow? The designs follow accessibility guidelines written for the project, with the goal of meeting WCAG 2.0. ## More in Enterprise & Commerce [All case studies](https://shockoe.com/our-work/) A Leading Transportation & Logistics Company ### Driver and Carrier Apps Role-based apps that keep freight moving. [View case study](https://shockoe.com/our-work/leading-transportation-logistics-company/) Dow ### Optical Character Recognition Every charge, checked by camera. [View case study](https://shockoe.com/our-work/dow/) A Leading Financial Services Company ### Embedded Mobile Teams A team that grows with yours. [View case study](https://shockoe.com/our-work/leading-financial-services-company/) ## Related insights on Construction & Logistics [All Construction & Logistics insights](https://shockoe.com/insights/category/construction-logistics/) ### Build, Buy, or Connect? Modern Logistics Strategy Every executive room hits the same impasse on digital transformation. Someone draws two columns on the whiteboard, build and buy, and misses the third option. [Read](https://shockoe.com/insights/build-buy-connect-logistics-strategy/) 6 min read ### More Software Won't Fix This Your associate is on two devices: one shows the order, the other the inventory. They don't talk, so she reconciles them at the curb while the customer waits. [Read](https://shockoe.com/insights/more-software-wont-fix-this/) 4 min read ### Your Systems Are Running. Your Operation Isn't. Your call volume is high and your platforms can tell you how many calls came in, but not why. [Read](https://shockoe.com/insights/enterprise-system-integration/) 3 min read Next case study ## [Grocery Ordering and Savings App →](https://shockoe.com/our-work/publix/) Publix [All case studies](https://shockoe.com/our-work/) Source: https://shockoe.com/our-work/leading-transportation-logistics-careers-site/