---
title: "Hy-Vee: HSTV Mobile and Web Apps | Shockoe"
description: "How Shockoe built the HSTV mobile and web apps for Hy-Vee, a shoppable video network with show discovery, subscriptions, push alerts and online shopping."
canonical: "https://shockoe.com/our-work/hy-vee-hstv/"
---

# HSTV Mobile and Web Apps

> How Shockoe built the HSTV mobile and web apps for Hy-Vee, a shoppable video network with show discovery, subscriptions, push alerts and online shopping.

[← All case studies](https://shockoe.com/our-work/)

Hy-Vee

Client

*Hy-Vee*

Sector

Grocery & Retail

What we did

Discovery, user research, and iOS, Android and web app development

*A hand holding a phone over a desk, showing the HSTV app Trending screen with a grid of cooking show posters.*

## Turning a video site into a shoppable app.

### The challenge

HSTV is Hy-Vee's video network of cooking, lifestyle and entertainment shows. Its shows drew viewers, but more than 80% watched one show and left, so repeat engagement was low and bounce rates were high. Hy-Vee wanted HSTV in customers' daily lives, not only on a website.

### The build

After discovery workshops, user interviews and a competitive assessment, Shockoe built iOS, Android and web apps around three ideas: Discovery, Curation and Anticipation. Viewers browse trending and watch-again lists, search by show, recipe type or category, and get recommendations based on what they watch. They can like shows, subscribe, get push notifications for new episodes, cast to a TV and share. A Shop the Show link connects viewing to online shopping at Hy-Vee.

## The result

HSTV became a mobile-first, shoppable network designed to turn one-time viewers into regulars. Discovery features are designed to keep people watching more per session, push notifications to build a habit, and Shop the Show to connect inspiration to purchase. It also positions Hy-Vee as a lifestyle brand, not only a grocer.

## Project images

* *A hand holding a phone showing the HSTV Trending screen, a grid of cooking show posters under a search bar.*
* *A hand holding a phone showing an HSTV show page titled Holiday How-Tos with a Watch Latest Episode button and a Subscribe button.*
* *A hand holding a phone showing the HSTV Favorites screen, a list of saved videos with play buttons.*
* *A hand holding a phone showing the HSTV Explore screen, a grid of categories such as Recipes and Cooking, Kids and Parents, and Entertaining.*
* *A laptop showing the HSTV web app Specialty Diet page with a row of show posters.*
* *A laptop showing the HSTV web app playing a cooking video with the episode title below the player.*

## Questions about this project

### What is HSTV?

HSTV is Hy-Vee's video network of cooking, lifestyle and entertainment shows, now also a shoppable mobile and web app.

### What did Shockoe do for Hy-Vee?

Shockoe ran discovery workshops, user interviews and a competitive assessment, then designed and built the HSTV iOS, Android and web apps.

### What are Discovery, Curation and Anticipation?

They are the three ideas the apps are built on: make shows easy to find, recommend what viewers will like, and give them reasons to come back, such as subscriptions and alerts.

## More in Consumer & Retail

[All case studies](https://shockoe.com/our-work/)

Hy-Vee

### In-Store Kiosk

Helping shoppers find it faster.

[View case study](https://shockoe.com/our-work/hy-vee-kiosk-app/)

Hy-Vee

### Fast & Fresh Mobile App

Fast food, fuel and rewards in one app.

[View case study](https://shockoe.com/our-work/hy-vee-fast-fresh/)

Publix

### Grocery Ordering and Savings App

From shopping list to checkout.

[View case study](https://shockoe.com/our-work/publix/)

## Related insights on Retail & Grocery

[All Retail & Grocery insights](https://shockoe.com/insights/category/retail-grocery/)

### From the Barcode to the Back Pocket: How Mobile Rewired Grocery Retail

The barcode scanner has long been a fixture at grocery checkouts, and the checkout was the main digital touchpoint between shoppers and grocers.

[Read](https://shockoe.com/insights/mobile-technology-grocery-retail/) 5 min read

### Beyond the Cart: How to Save the In-Store Grocery Experience in the Digital Age

Shoppers still prefer the store, but they expect it to work like their apps. Here is where friction shows up and how grocers can remove it.

[Read](https://shockoe.com/insights/beyond-the-cart-in-store-grocery/) 4 min read

### What Is Omnichannel Retail? How Shockoe Helps Create Unified Shopping Experiences

How omnichannel retail unifies stores, apps, and websites into one customer experience, how it differs from multichannel, and what it takes to build.

[Read](https://shockoe.com/insights/omnichannel-retail/) 7 min read

Next case study

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St Andrews Links

[All case studies](https://shockoe.com/our-work/)

Source: https://shockoe.com/our-work/hy-vee-hstv/