---
title: "Altria: Interactive Brand Wall | Shockoe"
description: "How Shockoe built an interactive wall of 25 smart light panels for Altria's Innovation Lab that plays video when a visitor touches a panel."
canonical: "https://shockoe.com/our-work/altria-interactive-brand-wall/"
---

# Interactive Brand Wall

> How Shockoe built an interactive wall of 25 smart light panels for Altria's Innovation Lab that plays video when a visitor touches a panel.

[← All case studies](https://shockoe.com/our-work/)

Altria

Client

*Altria*

Sector

Consumer Goods

What we did

Display design, build and installation, and a content how-to guide

*A wall display of colorful light panels in a wooden frame beside a tall screen in a meeting room.*

## A brand mark you can touch.

### The challenge

Altria wanted the Innovation Lab to greet visitors with something they could touch and remember, a physical piece that turns the company's brand into an interactive welcome.

### The build

A five-by-five wall display of 25 smart light panels on a finished wood frame, arranged in the shape and colors of the Altria mark and wired to a screen. When a visitor touches a panel, a video plays on the screen. Shockoe designed the display, built and installed it on site and wrote a how-to guide so the team can add its own content.

## The result

The lab has a branded centerpiece designed to invite visitors in and give the team a simple way to show its own video content.

* 25 Smart light panels

## Project images

* *A five by five grid of white circuit-board light panels laid flat on a wooden tabletop in a workshop, before they were mounted.*
* *The wall display glowing blue in a wooden frame on a wall.*
* *The wall display lit in blue, green, red and white blocks of color in a wooden frame.*
* *A close view of the frame corner with a wooden nameplate and the touch controls of a light panel.*
* *A wooden nameplate with a dark engraved wordmark, set on a piece of raw wood before it was mounted.*

## Questions about this project

### What is the interactive brand wall?

It is a wall of 25 smart light panels in the shape and colors of the Altria mark. When a visitor touches a panel, a video plays on the screen beside it.

### What did Shockoe build for Altria?

Shockoe designed the display, built it on a finished wood frame, wired it to a screen and installed it on site in the Innovation Lab.

### Can the team change the content?

Yes. The client adds its own video content, and Shockoe provided a how-to guide for running the display.

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Source: https://shockoe.com/our-work/altria-interactive-brand-wall/