Why We’re Rebranding: a Letter from Our CEO

Why We’re Rebranding: a Letter from Our CEO

by May 22, 2018

Hello from the world of Shockoe!

As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. It’s an exciting era for our company — our steady growth has brought new clients, new teammates, and pushed us into our larger digs in Scott’s Addition. It’s a great time for Shockoe!

You’ll see it’s not just our logo that is changing. We’ve changed our website, our social media, our messaging, and our focus to better reflect the way we help our clients succeed. What we’re saying should not sound unfamiliar to those who have worked with us. Our mission is only a refined version of what we have always known well about ourselves: we make quality apps that make users lives measurably better. In short, we’re Shockoe: we’re mobile by design.

So what’s changed?

Actually, not much. We’re bigger and better — our consulting-focused approach to developing apps remains, but is now a thriving team of developers, strategist, and designers. We have 35+ talented individuals and a growing client portfolio that we can be proud of. It’s truly our growth that has helped us realize our focus and expand the breadth of expertise that Shockoe truly represents.

From grocery store apps in the southeast to managing herd health in Canada — it’s felt like we do a bit of almost everything. That said, we have seen a few trends surface, and began to recognize we are particularly fantastic in a few different areas of mobile development. It’s what we’re calling our “pillars,” and what is ultimately the driving force behind the utility apps we create. What are these pillars? I’m glad you asked!

If you want to learn more about what each one means, I encourage you to visit our new website where you can read more on each pillar and read supporting case studies. Additionally, our latest three blog posts take a leap into the various pillars as we aim to push thought leadership that helps companies bring mobile apps to more processes, internal operations, and customer loyalty strategies. I encourage you to hop in and check things out.

We’re incredibly proud of the work that we do at Shockoe and thankful for the employees, the partnerships, and clients that have accompanied us in our growth. We owe this rebrand to all of you.

As always, if you have any questions, please don’t hesitate to reach out! Until then, keep an eye on Shockoe as we continue our growth and continue our campaign to be the best damn mobile shop around.


edwin huertas signature


Edwin Huertas, CEO

Edwin Huertas

Edwin Huertas

May 22, 2018

Hands-on executive officer known for strategic and focused approach, with extensive accolades for limiting risk, creating lean teams, and establishing creative strategies for optimizing internal operations, financial returns and external customer service.

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