As you take your business into the new year, it’s important to have a fresh perspective on the best marketing practices. These tend to change rapidly in the modern era of business, and your organization must grow through the most effective marketing techniques possible.
Key Takeaways:
- Learn why it’s vital to adapt and innovate with your marketing practices
- Different types of digital marketing have proven to be successful
- The marketing tips you can use heading into 2023
- Top trends in tech you shouldn’t ignore in the upcoming year
Marketing is a topic with a broad range of nuances that can take time to get a firm grasp on. When you consider how often marketing trends change, many companies get left behind as they fail to adapt. However, with the right information and proper guidance, you can ensure your organization never misses a step and continues to grow in a quickly and constantly changing environment.
Growth marketing specifically focuses on certain practices you can apply to your company’s growth. Whereas other marketing tactics focus on the general maintenance of your brand’s presence, growth marketing is meant to churn results that will ideally take your business to new heights. This can be achieved through multiple avenues, but it’s critical that your marketing techniques are as effective as possible.
Our digital age demands products, services, and experiences that cater to this industry. To play along with these demands, digital marketing has proven to be a sufficient answer. Throughout 2022 alone, many CMOs in the United States increased their spending on digital marketing by 15%. A variety of traditional marketing methods are quickly becoming a thing of the past, and it’s essential for businesses to understand the growth marketing trends for 2023.
It’s time to adapt your marketing practices
At this point, there should be no question about the viability of digital marketing, but how this is used to its fullest potential changes every year. Particularly among younger generations, visual experiences are most likely to effectively grab their attention. This is because it offers a much more immersive and captivating interaction, which has proven to be useful when it comes to marketing products and services.
To get an idea of what this looks like, artificial intelligence, Metaverse tech, and other virtual experiences all play a role in the interest in visual and immersive content. Thankfully, companies can apply these technologies and experiences in many different ways, especially when it comes to marketing. From a business standpoint, you can rest assured that your competition is taking advantage of these tools for their marketing strategies. Not only does this generate an uptick in competition, but it goes to show why it’s crucial that you utilize visual and immersive marketing techniques.
For example, one aspect of digital marketing that leads to a wide variety of visual experiences is influencer marketing. In recent years, this technique has become a very lucrative form of marketing, as it gives companies an easy way to connect with different demographics of customers. In short, a content creator can promote your product or service in a unique way through a visual experience that their audience enjoys and relates to. You can also utilize this practice across a variety of different online platforms. Instagram is one of the most popular, bringing in roughly $2.23 billion in spending on influencer marketing throughout 2022.
Tips and tricks on marketing trends for 2023
When you combine the rising interest in virtual experiences and how this has exploded in popularity since the pandemic, it isn’t hard to see why marketing in this space can be so beneficial. Although many companies generally host live events to showcase products, services, or experiences, many have restructured this approach to provide a virtual experience. As of March 2020, nearly 50% of B2B marketers have shifted their focus to virtual marketing tactics.
This is because data doesn’t lie, and it’s evident that many people are starting to prefer virtual, immersive experiences over live events. Aside from that, by marketing through a virtual experience, you can easily reach a much broader audience at a fraction of the cost of traditional marketing. There are many digital marketing trends for 2023 that you can use for your business, and they all serve a unique experience that can be much more lucrative than conventional methods.
Digital marketing trends for 2023 include:
- Omnichannel marketing
- The use of AI and analytics tools
- An uptick in video content marketing
- Using augmented reality for user experiences
- Utilizing local SEO
- Influencer marketing
These are only a handful of the marketing trends you should consider going into the new year. Others include integrating chatbots, using podcast marketing, leveraging user-generated content, native advertising, and much more. One of the industries that benefit the most from digital marketing is tech. There are specific marketing trends that tech companies should pay attention to if they want to stay at the forefront of business growth opportunities.
Where tech companies should focus their marketing efforts
You can approach digital marketing as a business in many ways, but each industry may have to use it differently to be as effective as possible. For the tech industry, it’s vital to focus on a few core areas that have a hold of many users all over the world. Although there are many different products and services that make up the tech industry, there are a few that have a chokehold on the attention of the public.
Here are a few areas where tech companies should market their products and services:
- Through mobile application development and collaboration
- Investing in marketing through Metaverse technology
- Creating digital immersive experiences through AI and AR
As your organization dives into these different growth marketing trends, using metrics and analytics to your advantage will help to refine your strategies moving forward. With the right combination of digital marketing strategies, you can ensure your company continues to grow and remains a competitive force in your industry.
How Shockoe can help with your growth marketing
An experienced growth marketing agency like Shockoe stays on top of marketing trends to help you develop innovative ways to achieve your objectives. Get in touch with us today to learn more and discover Life Beyond the Screen with Shockoe.
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