Product Management in App-griculture

Back in the day, when life was simple and technology was limited, dairy producers would keep track of their herds by using journals or notebooks. As time as passed, adoption of computer software increased where data could be entered, but only after jotting it down on the farm first. Nowadays, there is mobile technology everywhere and there are apps out there to support all kinds of activities – including dairy farming.

How convenient is it for a dairy producer to take his phone or tablet anywhere to keep track of his/her herd? Well, to keep to a one-word answer – “extremely”. Not only is it a time savings by not having to log something on a piece of paper and go back and enter it onto a computer, it’s the convenience of having the information with you all the time.

Here at Shockoe, we have had the opportunity to work closely with a couple of clients to build apps for the dairy farming community. As part of the process, we had conversations with the future users of the app (dairy producers, veterinarians, and animal technicians) to learn how they use their existing software and what was missing.

As we traverse through the mobile development lifecycle with our clients, our product management practice focused on a few key main areas to ensure we meet our client’s needs:

1. User Experience

If users open the mobile app and don’t feel like there is any value for it, they will quickly delete and continue to use something else. The app needs to have the functionality to allow the users to accomplish their tasks, but also be structured in a way for easy navigation and reliable performance.

2. Simplicity

Albert Einstein: “Everything should be made as simple as possible, but not simpler.” This and the principle, KISS, that has been around since the mid-1900’says it all. If a mobile app is not intuitive and easy to use, it will not be used – even if it on a device being carried around all day.

3. Security

If data or user information is not protected, the app is a huge failure. Users need to know the mobile application they are using is safe to use. This means securing the code, securing the device, securing the data, and securing the transactions.

4. Analytics

What is the most common functionality used in the mobile application? Which functionality is the least used by users? How long are the sessions for a user? Answers to these questions and feedback from the users, help determine what enhancements can be made for future versions. It just doesn’t stop after the mobile is pushed out to the stores, monitoring and evaluating needs to occur.

Dairy producers, vets, and technicians need the ability to access information about their animals, update data, and also perform various functions throughout the day. Following these key elements and working closely with the users, allows us at Shockoe to deliver a high quality mobile experience.

Alex Otañez

Alex Otañez

June 6, 2016

Alex has more than 10 years of international experience in Strategic IT Transformation and Custom App Development. His expertise in various industries ranges from Consumer Goods to Retail to Finance while assisting clients in the areas of Business Strategy & Development, Security & Compliance, and Technology Transformation. As one of Shockoe’s founding members, Alex is focused on business strategy, security & compliance, digital innovation, mobile management, and operational transformations.

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